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Local Nielsen ratings snapshot (Thurs.-Sun., Sept. 26-29) -- sky high numbers for low-scoring Cowboys-Saints

By ED BARK
@unclebarkycom on Twitter
Even with newly revised Nielsen population estimates taking a significant hit, the Dallas Cowboys’ 12-10 road loss at New Orleans drew the biggest crowd of the season.

It helps, as usual, that the game was played on NBC’s Sunday Night Football stage after Dallas rolled over three patsies to enter the game unbeaten. Cowboys-Saints ended up averaging 1,489,550 D-FW viewers, with 598,701 within the advertiser-prized 18-to-49-year-old age range.

As further evidence that cord-cutting marches on, Nielsen’s homes with TV sets in the D-FW viewing area dropped in one-year’s time from 2,622,070 to 2,563,320. In the measurements used for our local ratings “snapshots,” the number of total viewers per rating point dipped from 70,293 to 68,016 while the 18-to-49-year-old count fell from 30,192 to 28,646.

Using the old total viewers count, which had been in effect for the past year, Sunday night’s Cowboys-Saints game would have surpassed the 1.5 million mark with 1,539,417 total viewers.

The best showing opposite the Cowboys came from the Season Two premiere of CBS’ God Friended Me, which had 163,238 total viewers. But Fox’s launch of its latest new animated series, Bless the Harts, got crushed with a beyond puny 17,004 viewers.

CBS’ late afternoon Bears-Vikings matchup had the second biggest showing among NFL games with 523,723 total viewers.

Saturday’s college football parade was paced by Ohio State’s prime-time slaughter of Nebraska, which weighed in with 149,635 viewers on ABC. In late morning/early afternoon action, Oklahoma’s clubbing of Texas Tech on Fox had 129,230 viewers. Surprisingly, No. 1-ranked Clemson’s nail-biting 21-20 win over coach Mack Brown’s plucky North Carolina team averaged just 108,826 viewers on ABC.

Friday brought the return of CBS’ trio of prime-time crime series, all of which won their time slots in total viewers. Hawaii Five-0 led the way with 231,254 viewers, followed by Blue Bloods (217,651) and Magnum, P.I. (190,445). All three shows also took their hours, but more narrowly, among 18-to-49ers.

Thursday night brought five new series, all of which were slaughtered by Fox’s Philadelphia Eagles-Green Bay Packers game with 401,294 total viewers and 169,011 in the 18-to-49 motherlode. The NFL Net’s simulcast added extra viewers to this haul, with peak crowds of 129,230 total viewers and 60,147 in the 18-to-49 realm.

CBS had three of the five broadcast network premieres, with The Unicorn and Carol’s Second Act (respectively fronted by Walton Goggins and Patricia Heaton) each drawing 142,834 total viewers before Evil lured 122,429 in the 9 p.m. hour.

On NBC, the 7:30 p.m. premiere of Perfect Harmony languished with 68,016 total viewers while the Peacock’s 8:30 p.m. launch of Sunnyside went belly up with 27,206. CBS’ return of Young Sheldon led all non-football offerings in prime-time with 217,651 total viewers.

ABC’s evergreen Grey’s Anatomy was the top choice of non-football-watching 18-to-49ers with 71,615 in its usual 7 p.m. leadoff spot.

OK, here are the Thursday and Friday local news derby results.

Thursday -- WFAA8 had the most total viewers at 10 p.m. and tied CBS11 for the top spot among 25-to-54-year-olds (main advertiser target audience for news programming). Fox4’s late nighter got pushed out of the 10 p.m. spot by Fox’s football overrun.

Fox4 had twin wins at 6 a.m. and also swept the 6 p.m. competitions. NBC5 drew the most total viewers at 5 p.m. while Fox4 and WFAA8 tied for the most 25-to-54-year-olds.

Friday -- NBC5 ran the table at 10 p.m.; WFAA8 ranked first at 6 a.m. in total viewers and Fox4 drew the most 25-to-54-year-olds in what lately has become a two-station race after all four stations had their early morning ups and downs during the summer.

Fox4 swept the 5 p.m. competitions and had the most 25-to-54-year-olds at 6 p.m. NBC5 won in total viewers at 6 p.m.

Email comments or questions to: unclebarky@verizon.net

CBS11 adds Caroline Vandergriff to reporting staff

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By ED BARK
@unclebarkycom on Twitter
Caroline Vandergriff, who grew up in Arlington, TX, joined D-FW’s CBS11 Thursday as an MMJ (multi-media journalist), the station confirms.

She arrived from Fox affiliate station KOKH-TV in Oklahoma City, where Vandergriff spent two years. A previous stint at Charlotte, NC’s Spectrum News, a 24-hour news channel, came after Vandergriff covered state politics for NBC station WILX-TV in Lansing, Michigan.

She is a graduate of the University of Southern California journalism school.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., Sept. 25) -- Masked Singer reveals itself to still be a smash

By ED BARK
https://twitter.com/unclebarkycom
After all, who doesn’t like super-cheesy?

Fox’s The Masked Singer romped to resounding ratings for its Season 2 premiere Wednesday, ranking as prime-time’s runaway top draw.

The two-hour re-launch drew 337,406 D-FW viewers, with 132,845 of them in the advertiser-coveted 18-to-49-year-old age range. NBC’s season premiere of Chicago PD then revved up to win the 9 p.m. hour in total viewers (182,762), edging Fox4’s competing local newscast (175,733). But the news comfortably won the 9 p.m. slot among 18-to-49ers with 69,442.

ABC’s 9 premiere of Stumptown had a rough night after receiving a minuscule lead-in from the network’s Single Parents. A third-place finish at that hour in total viewers (133,557), ahead of CBS’ Big Brother, was offset by a dismal fourth place showing in the 18-to-49 realm (18,115 viewers) after Single Parents furnished a sub-sub puny 1,510 viewers in that key measurement.

OK, here are Wednesday’s local news derby results.

WFAA8 took the top spot at 10 p.m. in total viewers while sharing the lead with Fox4 among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at 6 a.m. in tight battles with runner-up WFAA8.

WFAA8 won in total viewers at 6 p.m., with Fox4 first with 25-to-54-year-olds. The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 age range.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon.-Tues., Sept. 23-24) -- Emergence submerges while medical dramas answer the call on first two nights of Premiere Week

By ED BARK
@unbclebarkycom on Twitter
ABC’s high hopes for two new series were tempered Tuesday night while a quartet of Monday night newcomers also had tough starts.

“Premiere Week” is upon us, and so far the returning favorites continue to resonate.

In Tuesday’s prime-time Nielsens, ABC’s 9 p.m. launch of Emergence drew 133,557 D-FW viewers to finish third in that slot behind CBS’ season premiere of NCIS: New Orleans (231,967 viewers) and Fox4’s local newscast (182,762 viewers). NBC’s second season launch of New Amsterdam lagged with 105,440 viewers.

Fox4’s news led among advertiser-coveted 18-to-49-year-olds (69,442), with Emergence again ranking third (30,192).

Tuesday’s other series premiere, ABC’s 8 p.m. episode of the black-ish spinoff mixed-ish, also finished third in both ratings measurements with 119,498 total viewers and 33,211 in the 18-to-49 realm. CBS’ 8 p.m. return of FBI narrowly beat NBC’s competing re-launch of This Is Us in total viewers (224,938 to 217,908) while This Is Us was the night’s top performer among 18-to-49ers with 87,557.

The umpteenth season premiere of CBS’ NCIS drew the most total viewers (309,289) of any Tuesday program.

In Monday’s prime-time wars, Fox’s 7 p.m. return of 9-1-1 was tops overall in the Big Four broadcast network universe with 253,055 total viewers and 96,614 in the 18-to-49 demographic. Fox’s 8 p.m. premiere of Prodigal Son then fell to fourth place in that hour with total viewers (133,557) but perked up to second place in the 18-to-49 age range (54,346), behind only NBC’s second hour of The Voice (66,422).

The Peacock’s premiere of the Jimmy Smits-led Bluff City Law fared poorly in the 9 p.m. hour with a fourth place finish in total viewers (105,440) while running a distant third with 18-to-49ers (24,154) -- ahead of only CBS’ competing season premiere of Bull (18,115). ABC’s season premiere of The Good Doctor impressively won the 9 p.m. slot in both total viewers (189,791) and with 18-to-49-year-olds (78,499).

CBS’ new comedy entry, Bob Hearts Abishola, got jilted in the 8:30 p.m. slot with 112,469 total viewers and 18,115 in the 18-to-49 realm. That put it last in both measurements during that half-hour.

CBS’ following premiere of the courtroom drama All Rise likewise bombed with 18-to-49ers, finishing last with 12,077). It fared a little better in total viewers, moving up to third place in the 8 p.m. hour (147,615) ahead of the aforementioned Prodigal Son.

All of these attractions fell short of ESPN’s Monday Night Football matchup of the Chicago Bears and Washington Redskins. The game averaged 295,231 total viewers, with 126,806 in the 18-to-49 sweet spot.

Here are the local news derby results for the first two days of Premiere Week.

Monday -- WFAA8 drew the most total viewers at 10 p.m. while Fox4 ran first among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 returned to its accustomed first place position at 6 a.m. with twin wins, and also took the top spots at 5 and 6 p.m. with 25-to-54-year-olds.

Fox4 and WFAA8 shared the 6 p.m. lead in total viewers; NBC5 won in that measurement at 5 p.m.

Tuesday -- Fox4 had a big day, winning in both ratings measurements at 6 a.m. and at 5 and 6 p.m. during Day Two of the heavy coverage of police officer Amber Guyger’s murder trial.

WFAA8 again took first place at 10 p.m. in total viewers while Fox4 likewise repeated its win with 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed.-Sun., Sept. 18-22) -- Sunday Night Football doubles up on Emmys while Cowboys roll on

By ED BARK
@unclebarkycom on Twitter
A noon start on Fox against a joke of an opponent didn’t do the Dallas Cowboys any big ratings favors Sunday.

Still, the unbeaten Cowboys’ 31-6 Game 3 home win against the Miami Dolphins got past the one million viewers mark while easily ranking as the day’s top TV attraction.

Cowboys-Dolphins averaged 1,096,571 D-FW viewers and 419,669 in the advertiser-prized 18-to-49-year-old demographic. Both numbers were down from last year’s Game 3 road loss at Seattle, which ran from mid-afternoon to early evening on Fox. It drew 1,168,024 total viewers and 449,366 in the 18-to-49 realm.

In 2017, Game 3 on Monday Night Football -- a road win at Arizona -- drew more total viewers (1,236,087) than either of the above two, but not as many 18-to-49ers (416,923).

On to prime-time, where the host-less Emmy Awards on Fox again were dominated by cable networks and streaming services. Among the Big Four broadcast networks, only NBC’s Saturday Night Live broke through with two wins in the 27 categories. Amazon Prime’s comedy series Fleabag led all shows with four wins while HBO ranked first in total wins with nine, edging Amazon’s seven.

The three-hour telecast drew 231,967 total viewers and 75,480 in the 18-to-49 demographic. NBC’s competing Sunday Night Football matchup between the Los Angeles Rams and Cleveland Browns drew more than twice as many total viewers (513,139 total viewers) and three times the number of 18-to-49ers (238,517).

The first hour of the Emmys also ran behind CBS’ Big Brother (84,538 viewers) in the 18-to-49 age range.

Last year’s prime-time Emmys on NBC, hosted by Michael Che and Colin Jost, had 220,785 total viewers, with 90,497 of them of the 18-to-49 persuasion.

On Saturday, ABC’s prime-time Texas-Oklahoma State matchup led the college football parade with 344,438 total viewers while CBS’ competing Georgia-Notre Dame game was no match with 112,469 viewers. Fox’s late morning/early afternoon game between Wisconsin and Michigan also outdrew George-ND with an average of 119,498 viewers.

Friday’s prime-time attractions were mostly reruns, so let’s move back to Thursday, where the NFL Network’s Jacksonville Jaguars-Tennessee Titans game led all prime-time programming with 189,791 total viewers. In the Big Four broadcast network universe, ABC’s two-hour special on the death of Phil Hartman had 112,469 viewers while NBC’s one-hour Downton Abbey special clunked with 70,293.

On Wednesday night, NBC’s latest America’s Got Talent finale easily topped all programming with 288,201 total viewers. But the 18-to-49 crown went to CBS’ Big Brother with 72,461. As for who “won” these “reality-competition” concoctions, don’t know, don’t care.

OK, here are the local news derby results for Wednesday through Friday.

Wednesday -- WFAA8 won in total viewers at 10 p.m. while Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).

The two stations tied for the most total viewers at 6 a.m., but Fox4 had first place to itself among 25-to-54-year-olds.

NBC5 swept the 5 p.m competitions and added a 6 p.m. win in total viewers. Fox4 drew the most 25-to-54-year-olds at 6 p.m.

Thursday -- WFAA8 ran the table at 10 p.m. while also leading at 6 a.m. among 25-to-54-year-olds. Fox4 took the top spot at 6 a.m. in total viewers but tumbled to fourth place with 25-to-54-year-olds in the turbulent early morning Nielsens.

NBC5 scored twin wins at 6 p.m., with Fox4’s newscast rubbed out by its network’s pre-game baseball show. At 5 p.m., the golds went to WFAA8 in total viewers and Fox4 with 25-to-54-year-olds.

Friday -- CBS11 broke into the winner’s circle by leading at 10 p.m. in total viewers while Fox4 ran first with 25-to-54-year-olds.

Fox4 drew the most total viewers at 6 a.m. but WFAA8 again took the top spot with 25-to-54-year-olds. Fox4 again was an unaccustomed also-ran, barely holding off CBS11 for third place in the 25-to-54 realm.

NBC5 took the 5 and 6 p.m. golds in total viewers, and Fox4 did likewise among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., Sept. 17) -- America's Got Talent dominates the last Tuesday before fall premiere week

By ED BARK
@unclebarkycom on Twitter
Nearing the end of its latest run, NBC’s summertime ratings hammer, America’s Got Talent, dominated Tuesday’s prime-time proceedings.

AGT drew 288,201 D-FW viewers, with 72,461 of them in the advertiser-coveted 18-to-49-year-old age range. Fox4’s local newscast then had the most total viewers in the 9 p.m. hour (140,586) while the closing one-third of ABC’s three-hour Bachelor In Paradise won among 18-to-49ers (54,346).

On PBS, the third two-hour chapter of Ken Burns’ Country Music drooped from the Sunday and Monday showings. It averaged 63,264 total viewers in the 7 to 9 p.m. slot.

Here are Tuesday’s local news derby results.

WFAA8 and CBS11 shared the 10 p.m. lead in total viewers while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

WFAA8 uncommonly swept the 6 a.m. competitions, beating the usual frontrunner, Fox4.

WFAA8 also scored twin wins at 6 p.m., and NBC5 ran the table at 5 p.m.

Email comments or questions to: unclebarky@verizon.net

Veteran CBS11 meteorologist Jeff Jamison will be leaving at the end of this month (updated)

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By ED BARK
@unclebarkycom on Twitter
Jeff Jamison, the longest standing meteorologist at DFW’s CBS11, confirms that he’ll be exiting the station at the end of this month.

“It’s been a great 16-year journey here and it was a hard decision,” he told unclebarky.com. “I need to cross a few more t’s and dot a few more i’s before I can say what’s next.”

He subsequently crossed and dotted in a public Sept. 29th goodbye note.

Starting Oct. 2nd, “I will be going on staff at The Village Church in Fort Worth,” Jamison said in part. “This is our church home and I couldn’t be more grateful. God has led me to this new vocation and I’m humbled and excited to see how He will continue to move in our city. Would love your prayers for my family and me in this new season.”

As noted in previous posts, WFAA8 meteorologist Colleen Coyle and NBC5 anchor/reporter Kristin Dickerson also have forsaken their respective devil’s workshops(?) this year to go with God.

Jamison, who joined CBS11 in 2003, lately has been doing the weather segments on weekend evenings while also working some weekdays on the 4 p.m. newscast.

He graduated from Fort Worth’s Western Hills High School before earning a degree in meteorology from Texas A&M University, where he graduated Cum Laude according to his station bio. Jamison arrived at CBS11 from KTBS-TV in Shreveport, Louisiana. Before that, he worked at CBS affiliates KBTX-TV and KWTX-TV, which serve the Bryan/College Station and Waco markets.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon., Sept. 16) -- Monday Night Football waltzes past Dancing

By ED BARK
@unclebarkycom on Twitter
D-FW viewers preferred the Cleveland Browns’ stomping of the New York Giants to Sean Spicer’s thumping around a dance floor Monday night.

ESPN’s Monday Night Football easily topped all prime-time attractions with 288,201 viewers and 138,883 in the advertiser-coveted 18-to-49-year-old age range.

ABC’s latest season premiere of Dancing with the Stars, with President Trump’s former press secretary outfitted in a silly puffy shirt, did win its 7 to 9 p.m. slot in the Big Four broadcasting network universe. DWTS drew 196,820 total viewers and 48,307 in the 18-to-49 realm.

Fox4’s local newscast then took the 9 p.m. hour in the Big Four competition, pulling in 168,703 total viewers and 57,365 in the 18-to-49 demographic.

Over on PBS, the second part of Ken Burns’ Country Music opus held solid with 77,322 total viewers. That replicated Sunday night’s audience, although the “kids” are tuning out. In the 18-to-49 measurement, Country Music drew just 12,077 viewers compared to 27,173 on opening night.

Here are Monday’s local news derby results.

WFAA8 had the most total viewers at 10 p.m. while CBS11 ran first among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again swept the 6 a.m. competitions and added wins with 25-to-54-year-olds at both 5 and 6 p.m. NBC5 won in total viewers at 5 p.m. and WFAA8 took the top spot in that measurement at 6 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Thurs.-Sun., Sept. 12-15) -- Cowboys, Country Music and a Dem debate

By ED BARK
@unclebarkycom on Twitter
Noon starts in early season games generally deflate the ratings for Dallas Cowboys games.

Sunday’s Game 2 nooner on Fox against the Washington Redskins reinforced that norm. The Cowboys’ 31-21 road win, which ended at 2:56 p.m., averaged 1,152,805 D-FW viewers and 440,803 within the advertiser-craved 18-to-49-year-old age range.

Last year’s second regular season game, a 20-13 win over the New York Giants on NBC’s prime-time Sunday Night Football stage, pulled in 1,428,693 total viewers and 599,155 in the 18-to-49 realm. The 2017 Game 2, in which the Cowboys were pasted in Denver 42-17 on a Fox mid-afternoon game, also did better than Cowboys-Redskins with 1,316,060 total viewers and 525,964 in the 18-to-49 demographic. That one was delayed one hour by lightning.

Fox’s Cowboys-Redskins followup act, the Los Angeles Rams vs. the New Orleans Saints, averaged 674,813 total viewers, outdrawing NBC’s Sunday night encounter between the Atlanta Falcons and Philadelphia Eagles (442,846 viewers).

Over on PBS, the first chapter of Ken Burns’ 8-part Country Music film drew 77,322 total viewers, with 27,173 in the 18-to-49 motherlode. In both measurements, the audience increased throughout the 7 to 9 p.m. running time. These are very solid numbers locally for KERA13.

Let’s rewind to Thursday night, where ABC’s nearly three-hour, 10-way Democratic presidential candidate debate easily won among the Big Four broadcast networks with an average of 260,084 total viewers and 72,461 in the 18-to-49 age range. That was good enough to outdraw the NFL Network’s Tampa Bay Buccaneers-Carolina Panthers game in total viewers. But football had the edge among 18-to-49ers.

Friday’s prime-time schedule again was pockmarked with repeats while Saturday offered a lackluster schedule of college football matchups. So let’s not dwell on those.

Here are the Thursday and Friday local news derby results.

Thursday -- WFAA8 swept the 10 p.m. competitions in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at 6 a.m. and also won at 5 p.m. with 25-to-54-year-olds. WFAA8 had the most total viewers at 5 p.m.

At 6 p.m., Fox4’s 6 p.m. newscast was rubbed out by an oddly scheduled Fox network baseball pre-game show. In the three-way competition, NBC5 and WFAA8 shared the lead in total viewers while the Peacock was alone on top with 25-to-54-year-olds.

Friday -- WFAA8 ran first in total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds.

Fox4 again led the 6 a.m. competitions and also won among 25-to-54-year-olds at 5 and 6 p.m. The total viewer golds went to NBC5 at 5 p.m. and WFAA8 at 6 p.m.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed., Sept. 11) -- AGT and Fox4's 9 p.m. news take the prime-time golds

By ED BARK
@unclebarkycom on Twitter
Wednesday’s results edition of NBC’s America’s Got Talent replicated Tuesday’s down-the-stretch performance show by topping all prime-time programming in total viewers.

AGT weighed in with 253,055 D-FW viewers, with Fox4’s 9 p.m. local newscast again the night’s runner-up with 168,703. But the news won by a comfy margin with advertiser-prized 18-to-49-year-olds, drawing 66,422 to AGT’s second place 51,326.

Here are Wednesday’s four-way local news derby results.

Fox4 swept the 10 p.m. and 6 a.m. competitions in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming). Reflecting the turbulent nature of this summer’s early morning ratings, CBS11 popped up to a solid second place among 25-to-54-year-olds while Tuesday’s winner, WFAA8, fell to third.

NBC5 ran first at 6 p.m. in total viewers and Fox4 took the 25-to-54-year-old gold.

At 5 p.m., Fox4, NBC5 and WFAA8 tied for the lead in total viewers, but Fox4 again had the 25-to-54 spoils to itself.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Mon.-Tues., Sept. 9-10) -- singin', dancin', football

By ED BARK
@unclebarkycom on Twitter
Nearing another climax and with five finalists remaining, NBC’s America’s Got Talent again paced Tuesday’s prime-time pack -- although not that imposingly.

AGT’s latest two-hour bloc led all prime-time programming with 274,143 total D-FW viewers. That’s a ratings deflation from days of yore, when the show got much closer to audiences of half a million. But AGT also triumphed with advertiser-prized 18-to-49-year-olds, drawing 72,461 of ‘em after losing last week to ABC’s competing Bachelor In Paradise.

Fox4’s 9 p.m. local newscast then took that hour in both measurements, with 182,762 total viewers and 54,346 in the 18-to-49 realm.

Monday’s across-the-board prime-time leaders were ESPN’s season-opening pair of Monday Night Football games. The New Orleans Saints-Houston Texans thriller crushed it with an average of 463,934 total viewers before the Oakland Raiders-Denver Broncos matchup drew 295,231. Both games likewise won easily with 18-to-49ers.

Fox4’s 9 p.m. newscast was the runner-up draw opposite football with 161,674 total viewers.

Here are the four-way local news derby results for Monday and Tuesday.

Monday -- WFAA8 won in total viewers at 10 p.m. while Fox4 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 added a 6 a.m. sweep and also won at 5 and 6 p.m. with 25-to-54-year-olds. NBC5 broke through with the most total viewers at 5 p.m. and WFAA8 ran first in that measurement at 6 p.m.

Tuesday -- NBC5 took the 10 p.m. gold in total viewers and Fox4 won again with 25-to-54-year-olds.

At 6 a.m., Fox4 ran first in total viewers, but WFAA8 rose up to take the 25-to-54-year-old crown.

Fox4 repeated its 5 and 6 p.m. wins with 25-to-54-year-olds. WFAA8 won in total viewers at 5 p.m. and shared the 6 p.m. lead in that measurement with NBC5.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Sun., Sept. 6-8) -- Cowboys spank Giants, blow past last year's season opener numbers

By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys’ 35-17 demolition of the visiting New York Giants kicked off their 2019 season and jump-started the ratings compared to last year’s dismal debut.

Airing from mid-afternoon to early evening on Fox, Cowboys-Giants averaged 1,377,743 D-FW viewers and 564,590 in the advertiser-coveted 18-to-49-year-old age range.

It’s a significant bump from last September’s 16-8 road loss at Carolina, which drew 1,132,414 total viewers and 483,693 in the 18-to-49 realm. That one also aired on Fox.

Two seasons ago, though, the Cowboys’ 19-3 Game One domination of the Giants easily exceeded both of these games with 1,635,998 total viewers and 715,183 of the 18-to-49 persuasion. Playing on NBC’s Sunday Night Football main stage always helps in the ratings game.

This season’s first SNF attraction, the New England Patriots vs the Pittsburgh Paper Dolls (Steelers), was hurt by the defending Super Bowl champion’s utter domination in a 33-3 blowout that wasn’t that close. Ratings sagged as the night wore on, leaving New England-Pittsburgh with an overall average of 562,344 total viewers and 289,843 in the 18-to-49 motherlode.

The least-watched NFL opener of the day, CBS’s early afternoon presentation of the Kansas City Chiefs-Jacksonville Jaguars game, had 281,172 total viewers.

On Saturday night, ABC let loose with the marquee college football game of the day, LSU vs Texas. The Tigers’ 45-38 win over the Longhorns in Austin ran until 10:30 p.m. and pulled in 492,051 total viewers. That fell well short of NBC’s Thursday night NFL kickoff game in which the Green Bay Packers prevailed 10-3 over the Chicago Bears. Despite the lack of offensive fireworks, Packers-Bears drew 625,608 total viewers.

Earlier Saturday on ABC, No. 1-ranked Clemson’s 24-10 win over Texas A&M averaged 344,436 total viewers.

Friday’s prime-time entertainment menu went uneaten in comparison to pro or college football. The top draw in total viewers, CBS’ 7 p.m. repeat of Hawaii Five-0, had 119,498 of ‘em while NBC’s two-hour American Ninja Warrior reprise led among 18-to-49ers (27,173).

Here are Friday’s local news derby results.

WFAA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 likewise swept the 6 a.m. competitions. At 6 p.m., WFAA8 led in total viewers while sharing the 25-to-54 top spot with Fox4.

The 5 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Wed.-Thurs., Sept. 4-5) -- Packers-Bears run up the score, although not on the field

By ED BARK
@unclebarkycom on Twitter
The NFL’s 100th season came into play Thursday night, with the valiant and no longer defenseless Green Bay Packers grinding out a 10-3 win over the arch rival Chicago Bears on their home field.

Ratings-wise, though, NBC’s telecast ran wild with 625,608 D-FW viewers and 332,112 within the advertiser-coveted 18-to-49-year-old age range. That’s better than 50 percent of the audience in the latter key demographic. Dallas Cowboys games very seldom score that well percentage-wise, although the overall audience almost always tops one million viewers locally.

WFAA8 countered with its homegrown “Thursday Night Lights” telecast of the high school football game between Plano and visiting El Paso Eastwood. WFAA8’s laudable effort came after a lone gunman opened fire in an El Paso Walmart and killed 22 people on Aug. 3rd. But opposite Packers-Bears, the audience just wasn’t there. Plano-El Paso averaged 70,293 total viewers and just 12,077 in the key 18-to-49 demographic. The game also ran behind CBS’ competing Big Brother and Fox4’s 9 p.m. local newscast in both ratings measurements.

Wednesday’s overall prime-time pacesetter, NBC’s 7 p.m. hour of America’s Got Talent, drew 210,879 total viewers while the Peacock’s Songland and Fox’s Masterchef tied for the 18-to-49 lead with 42,269 apiece.

Here are the four-way local news derby results for Wednesday and Thursday.

Wednesday -- WFAA8 won at 10 p.m. in total viewers, but Fox4 nipped NBC5 for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. firsts among 25-to-54-year-olds. NBC5 had the most total viewers at 5 p.m. and WFAA8 topped that measurement at 6 p.m.

Odd and/or intriguing things continue to happen in the early mornings, at least where the three also-rans are concerned. Among 25-to-54-year-olds, longtime doormat CBS11 ran second for the second consecutive weekday while WFAA8 again fell to fourth.

Thursday -- NBC5 and WFAA8 both fell out of the 10 p.m. mix due to football run-overs. In a two-way race, CBS11 drew the most total viewers and Fox4 prevailed with 25-to-54-year-olds.

Fox4 as usual ran the table at 6 a.m., with WFAA8 and CBS11 tying for third among 25-to-54-year-olds behind NBC5.

The Peacock won at both 5 and 6 p.m. in total viewers while Fox4 took the 25-to-54 golds at both hours.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Tues., Sept. 3) -- AGT is still tops overall

By ED BARK
@unclebarkycom on Twitter
Summer’s biggest overall draw -- yet again -- topped Tuesday’s prime-time Nielsens with another domination of the 7 to 9 p.m. slot.

NBC’s America’s Got Talent, winding down its latest season, pulled in 246,026 D-FW viewers before Fox4’s 9 p.m. local newscast handily won its hour with 196,820.

As usual, though, AGT skewed too old to win with advertiser-coveted 18-to-49-year-olds. ABC’s competing Bachelor in Paradise took the top spot among those viewers with 54,346, edging AGT’s 51,326. The Peacock’s Bring the Funny then won the 9 p.m. slot with 48,307 viewers in the 18-to-49 realm.

Here are Tuesday’s four-way local news derby results.

Fox4 had a big day, sweeping the 6 a.m. and 10 p.m. competitions in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming). The station also drew the most 25-to-54-year-olds at 5 and 6 p.m. while NBC5 ran first during those hours in total viewers.

At 6 a.m., CBS11 inched up to an unaccustomed second place with 25-to-54-year-olds, even though front-running Fox4 had twice as many viewers in this key news demographic. WFAA8 ran fourth among 25-to-54-year-olds, which also is unusual.

Email comments or questions to: unclebarky@verizon.net

Local Nielsen ratings snapshot (Fri.-Mon., Aug. 31-Sept. 2) -- it Hurts to be opposite Oklahoma-Houston

By ED BARK
@unclebarkycom on Twitter
Alabama transfer Jalen Hurts’ debut as Oklahoma’s quarterback proved to be a smash both on-field and off-.

The Sooners’ 49-31 win, with Hurts passing for three TDs and running for three more, easily paced all D-FW programming Sunday. The prime-time matchup on ABC averaged 267,113 total viewers and 84,538 within the advertiser-coveted 18-to-49 age range.

Saturday’s biggest college football draw, Auburn’s comeback win over Oregon at Jerry’s Palace, drew 168,703 total viewers, with 57,365 in the 18-to-49 realm for the ABC presentation.

In the holiday weekend’s local news derby results, all four stations took Labor Day exemptions but played for keeps on Friday.

In that day’s competitions, WFAA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. while adding 5 and 6 p.m. wins in the 25-to-54 demographic. WFAA8 had the most total viewers at 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net