Local Nielsen ratings snapshot (Thurs., June 13) -- numbers up for both Warriors & concluding Game 6 of NBA Finals
06/14/19 10:28 AM
By ED BARK
@unclebarkycom on Twitter
Thursday night’s concluding and classic Game 6 of the NBA Finals drove the D-FW ratings higher and higher.
The Toronto Raptors won their first title, 114-110, after the already injury-depleted, defending champion Golden State Warriors lost red hot Klay Thompson toward the end of the third quarter. Stretching to 10:48 p.m. on ABC, the game averaged 492,051 total viewers and 262,670 within the advertiser-coveted 18-to-49-year-old age range.
The Warriors closed out the Cleveland Cavaliers in 2017 and 2018 before the Finals could reach a Game 6. In 2016, Game 6 between the same two teams averaged a lower 474,521 total viewers and 219,123 in the 18-to-49 realm.
Thursday’s finale soared in the closing full 15-minute segment, when Raptors-Warriors drew 681,842 total viewers and 380,419 in the 18-to-49 demographic. Among the four major pro sports, the NBA continues to pull in the highest percentages of 18-to-49ers, with Game 6 easily surpassing the 50 percent mark. That’s lip-smacking good if you’re in the advertising sales department.
In contrast, Fox’s prime-time coverage of the PGA’s opening round of the U.S. Open averaged 63,264 total viewers and 15,096 in the 18-to-49 motherlode.
Here are Thursday’s local news derby results, with WFAA8’s 10 p.m. edition again out of the mix because of the NBA Finals run over.
Fox4 took the downsized 10 p.m. race in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
But the big news came at 6 a.m., where WFAA8 beat longtime frontrunner Fox4 in both ratings measurements. That hasn’t happened in ages. As previously posted, WFAA8’s Daybreak has been at or near parity with Fox4’s Good Day this month. Viewing levels are deflated due to school being out and vacations in progress. So a true test will come in September, but this certainly bears watching.
WFAA8 otherwise also swept the 5 p.m. competitions and had the most 25-to-54-year-olds at 6 p.m. NBC5 won in total viewers at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Thursday night’s concluding and classic Game 6 of the NBA Finals drove the D-FW ratings higher and higher.
The Toronto Raptors won their first title, 114-110, after the already injury-depleted, defending champion Golden State Warriors lost red hot Klay Thompson toward the end of the third quarter. Stretching to 10:48 p.m. on ABC, the game averaged 492,051 total viewers and 262,670 within the advertiser-coveted 18-to-49-year-old age range.
The Warriors closed out the Cleveland Cavaliers in 2017 and 2018 before the Finals could reach a Game 6. In 2016, Game 6 between the same two teams averaged a lower 474,521 total viewers and 219,123 in the 18-to-49 realm.
Thursday’s finale soared in the closing full 15-minute segment, when Raptors-Warriors drew 681,842 total viewers and 380,419 in the 18-to-49 demographic. Among the four major pro sports, the NBA continues to pull in the highest percentages of 18-to-49ers, with Game 6 easily surpassing the 50 percent mark. That’s lip-smacking good if you’re in the advertising sales department.
In contrast, Fox’s prime-time coverage of the PGA’s opening round of the U.S. Open averaged 63,264 total viewers and 15,096 in the 18-to-49 motherlode.
Here are Thursday’s local news derby results, with WFAA8’s 10 p.m. edition again out of the mix because of the NBA Finals run over.
Fox4 took the downsized 10 p.m. race in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
But the big news came at 6 a.m., where WFAA8 beat longtime frontrunner Fox4 in both ratings measurements. That hasn’t happened in ages. As previously posted, WFAA8’s Daybreak has been at or near parity with Fox4’s Good Day this month. Viewing levels are deflated due to school being out and vacations in progress. So a true test will come in September, but this certainly bears watching.
WFAA8 otherwise also swept the 5 p.m. competitions and had the most 25-to-54-year-olds at 6 p.m. NBC5 won in total viewers at 5 p.m.
Email comments or questions to: unclebarky@verizon.net