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Local Nielsen ratings snapshot (Fri.-Sun., Oct. 19-21) -- Cowboys fall below one mil mark

The Dallas Cowboys' less than electrifying 19-14 road win at Carolina Sunday took the team to a ratings depth it hasn't seen since Halloween afternoon, 2010.

Cowboys-Panthers, which ran until 3:08 p.m., averaged 950,020 D-FW viewers on Fox. That's the first regular season game to fall below the one million mark since Dallas lost to Jacksonville on Oct. 31, 2010 in what amounted to a warmup for that night's Game 4 of the World Series between the Texas Rangers and San Francisco Giants.

Cowboys-Jaguars had 907,276 viewers, the only 2010 game to average fewer than one million viewers. All of the 2008 and 2009 games drew in excess of one million. Dallas finished 6-10 in 2010 under head coach Jason Garrett, who replaced Wade Phillips after a 1-7 start.

The peak audience for Sunday's Cowboys-Panthers game was 1,135,893 viewers for its closing minutes. But the noon to 2 p.m. portion averaged just 867,409 viewers.

The Cowboys' next game, a pivotal 3:25 p.m. home matchup against the Giants, should put the team well above the one million mark again. Fox will have that one, too.

The Dallas-Carolina game still obliterated CBS' competing Houston Texans rout of Baltimore, which averaged a measly 75,726 viewers. Things then perked up considerably for CBS, which drew 481,894 viewers for the Patriots' overtime win against the Jets.

NBC's Sunday Night Football matchup between the Steelers and Bengals led all prime-time programming with 406,168 viewers.

Football also dominated Sunday night among advertiser-prized 18-to-49-year-olds. But AMC's second Season 3 episode of The Walking Dead was prime-time's second most-watched prime-time program in this key demographic. TWD easily dominated everything except football in the 8 p.m. hour. Its 156,281 viewers in the 18-to-49 age range was a killer percentage of its overall 247,831 viewers.

Saturday's Texas-Baylor score-athon in prime-time on ABC ranked as that day's biggest overall attraction with an average of 268,484 total viewers. But Texas Tech's preceding OT win over TCU had Saturday's biggest peak audience, with 351,094 viewers on ABC between 6:15 and 6:30 p.m.

CBS as usual paced Friday's prime-time ratings in total viewers with a lineup of a Hawaii Five-0 rerun and new episodes of CSI: NY and Blue Bloods. The latter crime show again was Friday's overall biggest draw with 302,905 viewers.

Among 18-to-49-year-olds, the 7 to 10 p.m. winners were ABC's Shark Tank, NBC's Grimm and Blue Bloods.

Here are Friday's local news derby results:

CBS11 rolled at 10 p.m. in total viewers but WFAA8 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 and NBC5 tied for the total viewers top spot at 6 a.m., with the Peacock winning outright among 25-to-54-year-olds.

WFAA8 and CBS11 shared the 6 p.m. lead in total viewers; WFAA8 had the rest of the spoils, winning at 6 p.m. in the 25-to-54 demographic and running the table at 5 p.m.