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Local Nielsen ratings snapshot (Thurs., Sept. 18) -- NFL still sacks all comers despite one of worst prime-time games ever

@unclebarkycom on Twitter
The game was over almost as soon as it started, with the Atlanta Falcons effortlessly taking a 56-0 lead before the sub-woeful Tampa Bay Bucs scored two absolutely meaningless 4th quarter touchdowns against second- and third-stringers.

It was the worst NFL prime-time game in memory. But CBS’ Thursday Night Football still drew enough rubberneckers to dominate against broadcast network reruns save for NBC’s 7 to 9 p.m. edition of The Biggest Loser and Fox4’s 9 p.m. local newscast.

Falcons-Bucs, which ran from 7:25 to 10:40 p.m., averaged 276,951 D-FW viewers, with the audience for the most part steadily dwindling after a high point of 369,268 viewers between 7:45 and 8:15 p.m. Thursday Night Football likewise won easily among advertiser-coveted 18-to-49-year-olds.

Fox4’s 9 p.m. news fared the best opposite the NFL, drawing 163,330 total viewers. Biggest Loser was the most-watched alternative among 18-to-49-year-olds.

Ratings for the NFL Network’s simulcast of the game were not immediately available.

Here are Thursday’s local news derby results.

Gannett8 won a downsized three-way race at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 notched twin wins at both 6 a.m. and 5 p.m. The 6 p.m. golds went to Gannett8 in total viewers and the Peacock among 25-to-54-year-olds.

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