Local Nielsen ratings snapshot (Wed., July 15) -- ESPYs not especially great for ABC, but still provide a boost
07/16/15 02:20 PM
By ED BARK
@unclebarkycom on Twitter
ESPN’s ESPY awards, televised on ABC for the first time, provided a ratings upswing without hitting a home run Wednesday night.
The three-hour telecast, with Caitlyn Jenner accepting the Arthur Ashe Courage Award in the closing half-hour, averaged 167,376 D-FW viewers and 63,076 in the advertiser-prized 18-to-49-year-old demographic.
Hosted by Joel McHale, the ESPYs were outdrawn from 7 to 8 p.m. in total viewers by CBS’ Big Brother (167,376) and by Fox4’s local newscast (188,299) in the 9 p.m. hour. The ESPYs audience peaked from 9:30 to 9:45 p.m., when 209,220 viewers were tuned in. But the 9 to 9:15 p.m. segment fell well short of that high with 130,480 viewers, allowing Fox4 to win the hour overall.
Among 18-to-49-year-olds, the ESPYs also were bested by Big Brother and Fox4’s news while barely beating Fox’s competing 7 p.m. episode of Masterchef, Still, these were summertime boom times for ABC compared to Tuesday night, when its top prime-time draw was a Fresh Off the Boat repeat with 69,740 total viewers and 28,384 in the 18-to-49 motherlode.
Here are Wednesday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m. and also won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and added a 6 p.m. win with 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.
NBC5 drew the most total viewers at 5 p.m. and shared the 25-to-54 gold with TEGNA8.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
ESPN’s ESPY awards, televised on ABC for the first time, provided a ratings upswing without hitting a home run Wednesday night.
The three-hour telecast, with Caitlyn Jenner accepting the Arthur Ashe Courage Award in the closing half-hour, averaged 167,376 D-FW viewers and 63,076 in the advertiser-prized 18-to-49-year-old demographic.
Hosted by Joel McHale, the ESPYs were outdrawn from 7 to 8 p.m. in total viewers by CBS’ Big Brother (167,376) and by Fox4’s local newscast (188,299) in the 9 p.m. hour. The ESPYs audience peaked from 9:30 to 9:45 p.m., when 209,220 viewers were tuned in. But the 9 to 9:15 p.m. segment fell well short of that high with 130,480 viewers, allowing Fox4 to win the hour overall.
Among 18-to-49-year-olds, the ESPYs also were bested by Big Brother and Fox4’s news while barely beating Fox’s competing 7 p.m. episode of Masterchef, Still, these were summertime boom times for ABC compared to Tuesday night, when its top prime-time draw was a Fresh Off the Boat repeat with 69,740 total viewers and 28,384 in the 18-to-49 motherlode.
Here are Wednesday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m. and also won among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and added a 6 p.m. win with 25-to-54-year-olds. CBS11 had the most total viewers at 6 p.m.
NBC5 drew the most total viewers at 5 p.m. and shared the 25-to-54 gold with TEGNA8.
Email comments or questions to: unclebarky@verizon.net