Local Nielsen ratings snapshot (Tues., June 19) -- Game 4 numbers fall along with OKC
06/20/12 11:25 AM
By ED BARK
@unclebarkycom
ABC is still racking up big ratings with the NBA Finals. But Tuesday night's Game 4 took a pretty big dip from Sunday's Game 3, both of which OKC lost in crumble-at-crunch time fashion.
Game 4, which stretched to 10:40 p.m., averaged 392,898 D-FW viewers, peaking at 569,024 in the closing minutes. That easily commanded the night, but Game 3 made a substantially better ratings showing with 480,961 viewers and a high of 684,184.
Among advertiser-craved 18-to-49-year-olds, Game 4 averaged 201,745 viewers while topping out at 294,612. Game 3's respective Nielsen numbers were 246,577 and 387,478 in this key demographic. Both games drew better than half their audiences from the 18-to-49 pool. And that's a great business plan for any network.
The Texas Rangers' 5th consecutive win, another late-starter in San Diego, finished second Tuesday in total viewers with an average of 223,545. Those are still impressive numbers for a game that stretched to the midnight hour -- and against an opponent with scant marquee value.
In local news derby results, CBS11 won a downsized three-way race at 10 p.m. in total viewers while Fox4 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 added a pair of 6 a.m. wins on a morning when CW33's 5 to 7 a.m. hours of Eye Opener outdrew CBS11 in the 25-to-54 demographic while also beating the first hour of the CBS network morning show from 7 to 8 a.m. CBS11's latest new waker upper team of Brendan Higgins and Adrienne Bankert makes its debut on Monday. Boy, do they have work to do.
The 5 and 6 p.m. spoils were split between WFAA8, which ran first in total viewers, and Fox4 (winner at both hours with 25-to-54-year-olds).
@unclebarkycom
ABC is still racking up big ratings with the NBA Finals. But Tuesday night's Game 4 took a pretty big dip from Sunday's Game 3, both of which OKC lost in crumble-at-crunch time fashion.
Game 4, which stretched to 10:40 p.m., averaged 392,898 D-FW viewers, peaking at 569,024 in the closing minutes. That easily commanded the night, but Game 3 made a substantially better ratings showing with 480,961 viewers and a high of 684,184.
Among advertiser-craved 18-to-49-year-olds, Game 4 averaged 201,745 viewers while topping out at 294,612. Game 3's respective Nielsen numbers were 246,577 and 387,478 in this key demographic. Both games drew better than half their audiences from the 18-to-49 pool. And that's a great business plan for any network.
The Texas Rangers' 5th consecutive win, another late-starter in San Diego, finished second Tuesday in total viewers with an average of 223,545. Those are still impressive numbers for a game that stretched to the midnight hour -- and against an opponent with scant marquee value.
In local news derby results, CBS11 won a downsized three-way race at 10 p.m. in total viewers while Fox4 ran first among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 added a pair of 6 a.m. wins on a morning when CW33's 5 to 7 a.m. hours of Eye Opener outdrew CBS11 in the 25-to-54 demographic while also beating the first hour of the CBS network morning show from 7 to 8 a.m. CBS11's latest new waker upper team of Brendan Higgins and Adrienne Bankert makes its debut on Monday. Boy, do they have work to do.
The 5 and 6 p.m. spoils were split between WFAA8, which ran first in total viewers, and Fox4 (winner at both hours with 25-to-54-year-olds).