Local Nielsen ratings snapshot (Wed., July 18) -- Talent, Big Brother set pace on sluggish summer night
07/19/12 02:25 PM
By ED BARK
@unclebarkycom
NBC's 8 p.m. hour of America's Got Talent ranked as Wednesday's top prime-time draw, but Madison Avenue's desired segment of the human species sided with CBS' Big Brother 14.
Talent pulled in 169,353 D-FW viewers while BB had the most advertiser-prized 18-to-49-year-olds -- 86,462.
Neither show had to face the potent first-place Texas Rangers, who lost a comparatively little-seen afternoon game to the Oakland A's on a walk-off home run. Rangers-A's averaged 115,160 total viewers on Fox Sports Southwest, with 41,630 in the 18-to-49 domain.
In local news derby results, WFAA8 topped the 10 p.m. field in total viewers while tying Fox4 for first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. and 5 p.m. competitions and tied WFAA8 for No. 1 at 6 p.m. in the 25-to-54 demographic. WFAA8 took the 6 p.m. gold in total viewers.
@unclebarkycom
NBC's 8 p.m. hour of America's Got Talent ranked as Wednesday's top prime-time draw, but Madison Avenue's desired segment of the human species sided with CBS' Big Brother 14.
Talent pulled in 169,353 D-FW viewers while BB had the most advertiser-prized 18-to-49-year-olds -- 86,462.
Neither show had to face the potent first-place Texas Rangers, who lost a comparatively little-seen afternoon game to the Oakland A's on a walk-off home run. Rangers-A's averaged 115,160 total viewers on Fox Sports Southwest, with 41,630 in the 18-to-49 domain.
In local news derby results, WFAA8 topped the 10 p.m. field in total viewers while tying Fox4 for first place among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. and 5 p.m. competitions and tied WFAA8 for No. 1 at 6 p.m. in the 25-to-54 demographic. WFAA8 took the 6 p.m. gold in total viewers.