Local Nielsen ratings snapshot (Fri.-Sun., Jan. 4-6) -- Cowboys catchup
01/07/19 12:09 PM
By ED BARK
@unclebarkycom on Twitter
It’s been a long holiday season sojourn, and we’re not going to recap all the ratings highlights from the past several weeks.
But we will keep all of the Dallas Cowboys’ numbers in play, including that big Jan. 5th playoff win over Seattle and the numbers for the closing regular season games against Tampa Bay and the New York Giants. All three games were on Fox, which also will have the Saturday night, Jan. 12th matchup between Dallas and the Los Angeles Rams. Locally, the sales department staffers at Fox4 are turning cartwheels.
Not surprisingly, Saturday night’s 24-22 win over the Seahawks drew the biggest overall crowd of the season. Running from 7:15 to 10:26 p.m., Cowboys-Seahawks averaged 1,743,266 total D-FW viewers and 621,955 within the advertiser-prized 18-to-49 age range.
The Cowboys weren’t in the playoffs last season. Two years ago, they had a first-round bye before a Jan. 15th matchup against the visiting Green Bay Packers. The Pack won 34-31 at the buzzer on a 51-yard field goal by Mason Crosby. That game drew 2,254,041 total viewers and 891,576 within the 18-to-49-year-old realm. Will this Saturday’s Cowboys-Rams game approach those numbers? It at least should hit the 2 million mark, barring a blowout. But the ratings for Cowboys-Packers will be tough to beat.
Back on Dec. 23rd, the Cowboys’ noon-starting NFC East division championship clincher against the Tampa Bay Buccaneers drew a comparatively lowly 977,073 total viewers, with just 295,882 in the 18-to-49-year-old demographic.
On Dec. 30th, the Cowboys’ “meaningless” but exciting 36-35 win against the hosting New York Giants perked up to 1,040,336 total viewers, with 347,208 of the 18-to-49 persuasion.
Let’s get back to the near past. Sunday’s crazy-ending Wild Card game between the Philadelphia Eagles and Chicago Bears easily ranked as the day’s top attraction with 1,005,190 total viewers for NBC’s mid-afternoon/early evening telecast. CBS’ earlier Los Angeles Chargers-Baltimore Ravens playoff matchup pulled in 611,549 viewers on CBS.
NBC’s Golden Globes presentation, which ran long and well past 10 p.m. then dominated the 7 to 10 p.m. prime-time Nielsens with 435,817 total viewers and 150,960 in the 18-to-49er demographic.
Finally, here are the Friday, Jan. 4th local news derby results.
CBS11 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 likewise swept the 6 a.m. competitions. At 6 p.m., CBS11 had the most total viewers and NBC5 ran first with 25-to-54-year-olds.
The 5 p.m. golds went to TEGNA8 in total viewers and the Peacock among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
It’s been a long holiday season sojourn, and we’re not going to recap all the ratings highlights from the past several weeks.
But we will keep all of the Dallas Cowboys’ numbers in play, including that big Jan. 5th playoff win over Seattle and the numbers for the closing regular season games against Tampa Bay and the New York Giants. All three games were on Fox, which also will have the Saturday night, Jan. 12th matchup between Dallas and the Los Angeles Rams. Locally, the sales department staffers at Fox4 are turning cartwheels.
Not surprisingly, Saturday night’s 24-22 win over the Seahawks drew the biggest overall crowd of the season. Running from 7:15 to 10:26 p.m., Cowboys-Seahawks averaged 1,743,266 total D-FW viewers and 621,955 within the advertiser-prized 18-to-49 age range.
The Cowboys weren’t in the playoffs last season. Two years ago, they had a first-round bye before a Jan. 15th matchup against the visiting Green Bay Packers. The Pack won 34-31 at the buzzer on a 51-yard field goal by Mason Crosby. That game drew 2,254,041 total viewers and 891,576 within the 18-to-49-year-old realm. Will this Saturday’s Cowboys-Rams game approach those numbers? It at least should hit the 2 million mark, barring a blowout. But the ratings for Cowboys-Packers will be tough to beat.
Back on Dec. 23rd, the Cowboys’ noon-starting NFC East division championship clincher against the Tampa Bay Buccaneers drew a comparatively lowly 977,073 total viewers, with just 295,882 in the 18-to-49-year-old demographic.
On Dec. 30th, the Cowboys’ “meaningless” but exciting 36-35 win against the hosting New York Giants perked up to 1,040,336 total viewers, with 347,208 of the 18-to-49 persuasion.
Let’s get back to the near past. Sunday’s crazy-ending Wild Card game between the Philadelphia Eagles and Chicago Bears easily ranked as the day’s top attraction with 1,005,190 total viewers for NBC’s mid-afternoon/early evening telecast. CBS’ earlier Los Angeles Chargers-Baltimore Ravens playoff matchup pulled in 611,549 viewers on CBS.
NBC’s Golden Globes presentation, which ran long and well past 10 p.m. then dominated the 7 to 10 p.m. prime-time Nielsens with 435,817 total viewers and 150,960 in the 18-to-49er demographic.
Finally, here are the Friday, Jan. 4th local news derby results.
CBS11 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 likewise swept the 6 a.m. competitions. At 6 p.m., CBS11 had the most total viewers and NBC5 ran first with 25-to-54-year-olds.
The 5 p.m. golds went to TEGNA8 in total viewers and the Peacock among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net