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Local Nielsen ratings snapshot (Mon., Jan. 12) -- Bucks/Ducks dominate

@unclebarkycom on Twitter
It drew well less than half the audience for Sunday’s Cowboys-Packers game. But 850,828 D-FW viewers for Monday night’s first new era college football championship game is well worth ESPN’s investment.

Airing from 7:33 to 11:11 p.m. in Jerry’s Palace, the Ohio State Buckeyes’ 42-20 thrashing of the Oregon Ducks lost audience down the stretch as the outcome became clear. The final minutes of the game bottomed out at 690,426 viewers. The game hit a high of 948,464 viewers from 8:45 to 9 p.m.

Among advertiser-coveted 18-to-49-year-olds, Bucks-Ducks averaged 400,533 viewers for the entire game.

ESPN’s satellite stations all offered smaller screen coverage spiced with continuous commentary from gaggles of sports figures. D-FW ratings were available only for ESPN2, which made just a scant dent with an average of 6,974 viewers.

Over in the broadcast network universe, NBC’s The Celebrity Apprentice and ABC’s The Bachelor dueled from 7 to 9 p.m. Apprentice won in both key measurements, whipping The Bachelor 167,376 to 125,532 in total viewers and 72,537 to 50,461 in the 18-to-49 demographic.

Good news for Fox, though. It’s 7 to 8 p.m. repeat of Empire won that hour with 18-to-49-year-olds in the non-sports arena.

In the 9 p.m. hour, Fox4’s local newscast ran first among the broadcast stations in both total viewers (160,402) and 18-to-49-year-olds (72,537).

Here are Tuesday’s four-way local news derby results.

Gannett8 had the most total viewers at 10 p.m. but Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again swept the 6 a.m. competitions while the ratings needle didn’t move for Karen Borta’s debut as an early morning anchor after nearly two decades behind nighttime news desks. CBS11 ran fourth in both ratings measurements.

Gannett8 had the most total viewers at both 5 and 6 p.m. The 25-to-54 golds at those hours respectively went to NBC5 and Fox4.

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