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Local Nielsen ratings snapshot (Wed., Sept. 4) -- Big Brother still the one

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As summer evaporates into the new fall season, CBS remains hot, hot, hot with Big Brother.

Its weekly 7 p.m. Wednesday edition easily ranked as the day’s most-watched TV attraction in both total viewers (234,063) and advertiser-prized 18-to-49-year-olds (127,576).

The 8 and 9 p.m. hours in both Nielsen measurements respectively were won by NBC’s America’s Got Talent and Fox4’s 9 p.m. local newscast. Talent, prime-time’s No. 2 performer with 18-to-49-year-olds, fell well short of BB with 70,167 viewers in this key demographic.

Fox Sports Southwest’s mid-afternoon/early afternoon Texas Rangers game, a 11-4 whipping at the hands of Oakland, averaged just 68,842 total viewers. By game’s merciful end, at 5:49 p.m., the audience had dropped to 34,421 viewers.

In Wednesday’s local news derby results, WFAA8 ran the table at 10 p.m. with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 again swept the 6 a.m. competitions while WFAA8 notched two more wins at 6 p.m. The 5 p.m. golds went to NBC5 in total viewers and Fox4 among 25-to-54-year-olds.

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