Local Nielsen ratings snapshot (Wed., March 6) -- Idol romps against mostly reruns
03/07/13 11:51 AM
By ED BARK
@unclebarkycom
It's still good to be American Idol, particularly when your competition takes a nap with reruns while you're live for a two-hour chunk of prime-time.
Fox's longtime strongman no doubt is getting gradually weaker. But it still flexed Wednesday night against NBC's do-overs and mixes of new and first-run attractions on ABC and CBS.
Idol's live sing-off among its 10 remaining male contestants (including Cortez Shaw of Dallas) amassed 378,631 D-FW viewers in the 7 to 9 p.m. slot. The next closest contender, CBS' 8 p.m. Criminal Minds reprise, had 178,989 viewers.
The race for advertiser-prized 18-to-49-year-olds was also a rout, with Idol drawing 153,091 of 'em. That's not a particularly impressive percentage, but still loomed large over CBS' runner-up new episode of Survivor: Caramoan, which had 54,220 viewers in this key demographic.
Fox4's Idol-aided 9 p.m. local newscast likewise delivered two knockout punches, ruling with 199,642 total viewers and 63,788 in the 18-to-49 age range.
In the have-not division, KTXD-TV's (Ch. 47) D: The Broadcast and D Living had "hashmarks" (no measurable audience) from 9 to 11 a.m. Wednesday in both the total viewer and 18-to-49 measurements.
The only KTXD program to show any audience at all in the 18-to-49 demographic was a 7:30 a.m. episode of I Love Lucy, which fared pretty well with 12,758 viewers. That made it a steamroller compared to CW33's comedy-laced 9 p.m. Nightcap newscast and WFAA8's 9 a.m. Good Morning Texas. Both locally produced hours drew just 3,189 viewers in the 18-to-49 demographic.
Here are Wednesday's four-way local news derby numbers.
CBS11 prevailed in total viewers at 10 p.m. while WFAA8 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again swept the 6 a.m. competitions and added twin wins at 5 p.m. CBS11 had the most total viewers at 6 p.m. but Fox4 won comfortably with 25-to-54-year-olds.
unclebarky@verizon.net
@unclebarkycom
It's still good to be American Idol, particularly when your competition takes a nap with reruns while you're live for a two-hour chunk of prime-time.
Fox's longtime strongman no doubt is getting gradually weaker. But it still flexed Wednesday night against NBC's do-overs and mixes of new and first-run attractions on ABC and CBS.
Idol's live sing-off among its 10 remaining male contestants (including Cortez Shaw of Dallas) amassed 378,631 D-FW viewers in the 7 to 9 p.m. slot. The next closest contender, CBS' 8 p.m. Criminal Minds reprise, had 178,989 viewers.
The race for advertiser-prized 18-to-49-year-olds was also a rout, with Idol drawing 153,091 of 'em. That's not a particularly impressive percentage, but still loomed large over CBS' runner-up new episode of Survivor: Caramoan, which had 54,220 viewers in this key demographic.
Fox4's Idol-aided 9 p.m. local newscast likewise delivered two knockout punches, ruling with 199,642 total viewers and 63,788 in the 18-to-49 age range.
In the have-not division, KTXD-TV's (Ch. 47) D: The Broadcast and D Living had "hashmarks" (no measurable audience) from 9 to 11 a.m. Wednesday in both the total viewer and 18-to-49 measurements.
The only KTXD program to show any audience at all in the 18-to-49 demographic was a 7:30 a.m. episode of I Love Lucy, which fared pretty well with 12,758 viewers. That made it a steamroller compared to CW33's comedy-laced 9 p.m. Nightcap newscast and WFAA8's 9 a.m. Good Morning Texas. Both locally produced hours drew just 3,189 viewers in the 18-to-49 demographic.
Here are Wednesday's four-way local news derby numbers.
CBS11 prevailed in total viewers at 10 p.m. while WFAA8 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again swept the 6 a.m. competitions and added twin wins at 5 p.m. CBS11 had the most total viewers at 6 p.m. but Fox4 won comfortably with 25-to-54-year-olds.
unclebarky@verizon.net