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Local Nielsen ratings snapshot (Wed.-Thurs., Aug. 22-23) -- Big Brother intercepts competing NFL in battle for 18-to-49-year-olds

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CBS, which used to have Thursday Night Football, took the measure of Fox’s version with a competing 8 p.m. episode of Big Brother.

Not in total viewers, as it turns out. But in the audience demographic of most value to advertisers -- 18-to-49-year-olds.

Big Bro pulled in 89,873 D-FW viewers in this age range to nip the 8 to 9 p.m. portion of the Cleveland Browns-Philadelphia Eagles pre-season game (88,937). The NFL otherwise narrowly prevailed among total viewers in head-to-head competition with 213,663 to Big Bro’s 192,297. CBS’ summer moneymaker had a higher percentage of 18-to-49ers than Browns-Eagles, which Cleveland won by a 5-0 baseball score.

In Wednesday’s prime-time Nielsens, NBC’s America’s Got Talent had the most total viewers (235,029) while a 7 p.m. episode of Big Bro led all TV attractions among 18-to-49-year-olds (93,618).

Here are the local news derby results for Wednesday and Thursday.

Wednesday -- TEGNA8 ran first at 10 p.m. in total viewers, but Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 methodically swept the 6 a.m. competitions again. Fox4, NBC5 and TEGNA8 shared the total viewers lead at 6 p.m., with TEGNA8 alone on top with 25-to-54-year-olds.

At 5 p.m., NBC5 won in total viewers and Fox4 was tops with 25-to-54-year-olds.

Thursday -- TEGNA8 swept a downsized three-way competition at 10 p.m., with Fox4’s news delayed by football.

The 6 a.m. spoils again went to Fox4 while NBC5 rode to a 6 p.m. sweep. At 5 p.m., the Peacock had the most total viewers and Fox4 prevailed with 25-t-54-year-olds.

LOCAL TV PROGRAMMING NOTE -- Pulling Together, a CBS11 special tied to a day of charity tug of war competitions on behalf of the Children’s Cancer Fund, will air at 11 a.m., Saturday, Aug. 25th and be repeated at 7 p.m. on Monday, Aug. 27th by sister station TXA21. CBS11 anchors Karen Borta and Doug Dunbar both fielded teams.

CBS11, which sponsored the Aug. 11th event, on Friday exceeded a goal of $200,000 in funds raised, according to CBS11/TXA21 communications director Lori Conrad.

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