Local Nielsen ratings snapshot (Wed.-Thurs., July 19-20) -- double dose of Big Bro goes down easy for CBS but can't save what follows
07/21/17 10:46 AM
By ED BARK
@unclebarkycom on Twitter
Big Brother continues to work its hot weather magic for CBS, most notably among advertiser-craved 18-to-49-year-olds who otherwise tend to stay away from the older-skewing network.
But the following hours also have to be filled. And that’s not working out well at all.
Thursday’s 8 p.m. hour of BB easily led all prime-time attractions with 218,133 total D-FW viewers and 105,834 in the 18-to-49 age range. Then came Zoo, which fell to 65,440 total viewers and super-plunged with 18-to-49-year-olds (12,828).
It was the same story Wednesday night, although the 7 p.m. episode of BB initially had a tougher time of it opposite Fox’s Masterchef. The two shows tied in total viewers with 189,049 apiece while BB nipped Masterchef among 18-to-49-year-olds by a score of 73,763 to 70,556.
Then along came CBS’ new Salvation with 94,524 total viewers but almost a rock-bottom 9,621 within the 18-to-49 motherlode. Back-to-back episodes of NBC’s The Carmichael Show won the 8 p.m. hour in both ratings measurements.
Fox4’s 9 p.m. local newscast continued to hold up well in the summer heat, scoring twin wins on Thursday against competing network entertainment programming while also topping its slot Wednesday in total viewers. There was a stumble with 18-to-49-year-olds, though, where the newscast ran second to ABC’s repeats of Modern Family and The Goldbergs.
Here are the four-way local news derby results.
Wednesday -- TEGNA8 notched a 10 p.m. win in total viewers by nipping NBC5. The two stations tied for the top spot among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. firsts in the 25-to-54 realm. The total viewer golds went to NBC5 at 5 p.m. and TEGNA8 at 6 p.m.
Thursday -- Fox4 made it a twofer at 10 p.m. and also ran the table at 6 a.m.
TEGNA8 was tops in total viewers at both 5 and 6 p.m. The firsts with 25-to-54-year-olds went to NBC5 at 5 p.m. and Fox4 at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Big Brother continues to work its hot weather magic for CBS, most notably among advertiser-craved 18-to-49-year-olds who otherwise tend to stay away from the older-skewing network.
But the following hours also have to be filled. And that’s not working out well at all.
Thursday’s 8 p.m. hour of BB easily led all prime-time attractions with 218,133 total D-FW viewers and 105,834 in the 18-to-49 age range. Then came Zoo, which fell to 65,440 total viewers and super-plunged with 18-to-49-year-olds (12,828).
It was the same story Wednesday night, although the 7 p.m. episode of BB initially had a tougher time of it opposite Fox’s Masterchef. The two shows tied in total viewers with 189,049 apiece while BB nipped Masterchef among 18-to-49-year-olds by a score of 73,763 to 70,556.
Then along came CBS’ new Salvation with 94,524 total viewers but almost a rock-bottom 9,621 within the 18-to-49 motherlode. Back-to-back episodes of NBC’s The Carmichael Show won the 8 p.m. hour in both ratings measurements.
Fox4’s 9 p.m. local newscast continued to hold up well in the summer heat, scoring twin wins on Thursday against competing network entertainment programming while also topping its slot Wednesday in total viewers. There was a stumble with 18-to-49-year-olds, though, where the newscast ran second to ABC’s repeats of Modern Family and The Goldbergs.
Here are the four-way local news derby results.
Wednesday -- TEGNA8 notched a 10 p.m. win in total viewers by nipping NBC5. The two stations tied for the top spot among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. firsts in the 25-to-54 realm. The total viewer golds went to NBC5 at 5 p.m. and TEGNA8 at 6 p.m.
Thursday -- Fox4 made it a twofer at 10 p.m. and also ran the table at 6 a.m.
TEGNA8 was tops in total viewers at both 5 and 6 p.m. The firsts with 25-to-54-year-olds went to NBC5 at 5 p.m. and Fox4 at 6 p.m.
Email comments or questions to: unclebarky@verizon.net