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Local Nielsen ratings snapshot (Mon., Oct. 28) -- viewers choose singing/dancing over Series

@unclebarkycom on Twitter
Monday night’s pivotal Game 5 of the World Series on Fox took two knockdown pitches from competing talent competition shows. And that hurts.

After seemingly building momentum over the weekend, the Red Sox and Cardinals came up third from 7 to 9 p.m. opposite NBC’s The Voice and ABC’s Dancing with the Stars.

Voice led with 340,862 D-FW viewers, Dancing had 305,356 and the first two hours of Boston’s eventual 3-1 win limped in third with 248,546. CBS’ quartet of sitcoms trailed the field among the Big Four broadcast networks.

Game 5, which ended precisely at 10 p.m., drew 326,660 viewers in its final hour. That was just enough to slip past NBC’s competing The Blacklist (319,559 viewers) while ABC’s Castle (234,343) and CBS’ Hostages (156,229) ran well behind.

The Voice also led the way among advertiser-prized 18-to-49-year-olds, with CBS’ 7 p.m. episode of How I Met Your Mother also outdrawing the first half-hour of the Series. Boston-St. Louis otherwise placed second from 7;30 to 9 p.m. in this key demographic before easily beating all competing programming from 9 to 10 p.m. You win some, you lose some and some are rained out.

Over on ESPN, the Monday Night Football matchup of Seattle and St. Louis averaged 227,242 total viewers. It started at 7:40 p.m. and was outdrawn by the Series during the entire time they aired opposite one another.

In Monday’s local news derby results, NBC5 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4’s 10 p.m. edition wasn’t in the running after being pushed deeper into the night by Fox’s World Series post-game show.

Fox4 otherwise had a big day, running the table at both 6 a.m. and 5 p.m. while also winning at 6 p.m. in the 25-to-54 demographic. WFAA8 edged both Fox4 and CBS11 for the most total viewers at 6 p.m.

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