Local Nielsen ratings snapshot (Thurs., March 1) -- Awake a little sleepy but not comatose
03/02/12 10:54 AM
By ED BARK
NBC's Awake caught a break Thursday night, premiering against repeats on ABC and CBS.
The favorably reviewed semi-supernatural detective yarn ranked as the Peacock's most-watched show of the night with 169,353 D-FW viewers in the 9 p.m. hour. Still, it ran third opposite CBS' rerun of The Mentalist (189,675 viewers) and Fox4's local newscast (182,901 viewers). ABC's reprise of Jimmy Kimmel's post-Oscar special ran on virtual empty with 47,419 viewers at 9 p.m.
Awake moved up a rung to second place among advertiser-coveted 18-to-49-year-olds, narrowly losing to Fox4's news while Mentalist and Kimmel both finished far back.
Fox's two-hour American Idol, in which the 13 finalists will include 18-year-old Hollie Cavanagh of McKinney, had no trouble controlling the 7 to 9 p.m. hours opposite a mix of repeats and new episodes of four NBC comedies. Idol averaged 433,542 total viewers, with only CBS' Person of Interest rerun (264,190 viewers) providing any real competition. Idol won even bigger among 18-to-49-year-olds, with Person falling off the map in that demographic.
On the first day after the February ratings "sweeps," CBS11 celebrated its success at 10 p.m. with two more wins -- in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions and added wins at 5 and 6 p.m. among 25-to-54-year-olds.
The total viewer wins at 5 and 6 p.m. went to WFAA8.
NBC's Awake caught a break Thursday night, premiering against repeats on ABC and CBS.
The favorably reviewed semi-supernatural detective yarn ranked as the Peacock's most-watched show of the night with 169,353 D-FW viewers in the 9 p.m. hour. Still, it ran third opposite CBS' rerun of The Mentalist (189,675 viewers) and Fox4's local newscast (182,901 viewers). ABC's reprise of Jimmy Kimmel's post-Oscar special ran on virtual empty with 47,419 viewers at 9 p.m.
Awake moved up a rung to second place among advertiser-coveted 18-to-49-year-olds, narrowly losing to Fox4's news while Mentalist and Kimmel both finished far back.
Fox's two-hour American Idol, in which the 13 finalists will include 18-year-old Hollie Cavanagh of McKinney, had no trouble controlling the 7 to 9 p.m. hours opposite a mix of repeats and new episodes of four NBC comedies. Idol averaged 433,542 total viewers, with only CBS' Person of Interest rerun (264,190 viewers) providing any real competition. Idol won even bigger among 18-to-49-year-olds, with Person falling off the map in that demographic.
On the first day after the February ratings "sweeps," CBS11 celebrated its success at 10 p.m. with two more wins -- in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 swept the 6 a.m. competitions and added wins at 5 and 6 p.m. among 25-to-54-year-olds.
The total viewer wins at 5 and 6 p.m. went to WFAA8.