Local Nielsen ratings snapshot (Thurs., July 26) -- all quiet on the pre-Olympics/Yu tube front
07/27/12 02:31 PM
By ED BARK
@unclebarkycom
The ratings mostly slept in Thursday, gearing up for Friday's big sports doubleheader -- NBC's coverage of the Olympics' opening ceremony and another Yu-fueled Texas Rangers game on TXA21.
Thursday's top overall TV attraction, CBS11's syndicated Wheel of Fortune, drew 237,094 D-FW viewers at 6:30 p.m. CBS Big Bang Theory repeat then ranked as prime-time's No. 1 bestseller with 196,449 viewers.
Another CBS entry, Big Brother 14, easily led all Thursday programming in the advertiser-craved 18-to-49-year-old demographic, with haul of 105,676.
In contrast, the premiere of CBS' 3, another looking for love "reality" concoction, came up DOA at 9 p.m. with just 54,193 total viewers, 22,416 of the 18-to-49 persuasion. That plunked 3, whose number may already be up, into fourth place among the Big Four broadcast networks.
In local news derby results, WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 likewise ran the table at 6 a.m. and 5 p.m. WFAA8 had the most total viewers at 6 p.m. while tying for the top spot with Fox4 in the 25-to-54 demographic.
@unclebarkycom
The ratings mostly slept in Thursday, gearing up for Friday's big sports doubleheader -- NBC's coverage of the Olympics' opening ceremony and another Yu-fueled Texas Rangers game on TXA21.
Thursday's top overall TV attraction, CBS11's syndicated Wheel of Fortune, drew 237,094 D-FW viewers at 6:30 p.m. CBS Big Bang Theory repeat then ranked as prime-time's No. 1 bestseller with 196,449 viewers.
Another CBS entry, Big Brother 14, easily led all Thursday programming in the advertiser-craved 18-to-49-year-old demographic, with haul of 105,676.
In contrast, the premiere of CBS' 3, another looking for love "reality" concoction, came up DOA at 9 p.m. with just 54,193 total viewers, 22,416 of the 18-to-49 persuasion. That plunked 3, whose number may already be up, into fourth place among the Big Four broadcast networks.
In local news derby results, WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 likewise ran the table at 6 a.m. and 5 p.m. WFAA8 had the most total viewers at 6 p.m. while tying for the top spot with Fox4 in the 25-to-54 demographic.