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Fox4's Good Day expanding again, this time at the back end

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By ED BARK
@unclebarkycom on Twitter
After recently expanding weekday editions of Good Day to a 4 a.m. start, Fox4 now is elongating the back end of the show as well.

Starting in September, the Dallas-based station will extend the locally produced, No. 1-rated program to 10 a.m. while pushing the syndicated Live with Kelly and Ryan out of the 9 a.m. slot it has long held. It instead will air at 10 a.m. under current plans.

“More 4 our viewers!” Vice President/News Director Robin Whitmeyer said in an email to staffers obtained by unclebarky.com.

The Good Day team of anchors Tim Ryan and Lauren Przybyl, meteorologist Evan Andrews and traffic reporter Chip Waggoner will “be joined by additional on-air and off-air personnel,” Whitmeyer said. “More details to come!”

Sources say that Ryan and Przybyl likely will be starting their days perhaps one hour later while ending them a full hour later. Additional personnel to which Whitmeyer referred probably will be taking up the earlier hours slack rather than have the A-team on-camera for a grueling six straight hours.

The featured 6 a.m. portion of Good Day, which draws significantly more viewers than the 4 to 6 a.m. portion, easily won the May “sweeps” ratings in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming). The 7 to 9 a.m. portion of the show likewise dominated the competing network morning shows on ABC, CBS and NBC.

NBC’s Today already extends from 9 to 10 a.m. ABC’s Good Morning America has announced it will be adding an extra hour in the fall, but it won’t air until 1 p.m. ABC affiliate TEGNA8 currently telecasts the homegrown Good Morning Texas from 9 to 10 a.m. while CBS has been running back-to-back episodes of Let’s Make A Deal during this hour.

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