Local Nielsen ratings snapshot (Tues., April 21) -- TNT outdraws TXA21 for Game 2 of Mavs train wreck
04/22/15 09:38 AM
By ED BARK
@unclebarkycom on Twitter
Pounded again in Houston, the Dallas Mavericks’ second playoff game of the season still drew far more interest than point guard Rajon Rondo showed.
Airing from 8:43 to 11:25 p.m. on TNT and TXA21, the national telecast again had bigger crowds than the homegrown version.
TNT averaged 188,298 D-FW viewers and 113,537 in the advertiser-prized 18-to-49-year-olds. TXA21 notched respective totals of 153,428 and 91,460 viewers.
The combined numbers -- 341,726 total viewers and 204,997 in the 18-to-49 age range -- were not enough to beat the top-ranked prime-time broadcast network attraction in the total viewers measurement. That would be NBC’s 7 p.m. edition of The Voice, which had 369,622 viewers. But The Voice fell far short of Mavs-Rockets in the key 18-to-49 demographic, pulling in 100,922 viewers. That’s less than half the two-network total for hoops.
CBS’ CSI: Cyber, in its first test drive on Tuesdays at 9 p.m., ran first among the Big Four broadcast networks with 230,142 total viewers. But Fox4’s 9 p.m. local newscast was tops among 18-to-49-year-olds with 66,230.
Here are Tuesday’s local news derby results, with the May “sweeps” ratings period firing up on Thursday, April 23rd.
CBS11 had the most total viewers at 10 p.m. while Fox4 reigned with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 5 p.m. The 6 p.m. firsts went to CBS11 in total viewers and Fox4 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Pounded again in Houston, the Dallas Mavericks’ second playoff game of the season still drew far more interest than point guard Rajon Rondo showed.
Airing from 8:43 to 11:25 p.m. on TNT and TXA21, the national telecast again had bigger crowds than the homegrown version.
TNT averaged 188,298 D-FW viewers and 113,537 in the advertiser-prized 18-to-49-year-olds. TXA21 notched respective totals of 153,428 and 91,460 viewers.
The combined numbers -- 341,726 total viewers and 204,997 in the 18-to-49 age range -- were not enough to beat the top-ranked prime-time broadcast network attraction in the total viewers measurement. That would be NBC’s 7 p.m. edition of The Voice, which had 369,622 viewers. But The Voice fell far short of Mavs-Rockets in the key 18-to-49 demographic, pulling in 100,922 viewers. That’s less than half the two-network total for hoops.
CBS’ CSI: Cyber, in its first test drive on Tuesdays at 9 p.m., ran first among the Big Four broadcast networks with 230,142 total viewers. But Fox4’s 9 p.m. local newscast was tops among 18-to-49-year-olds with 66,230.
Here are Tuesday’s local news derby results, with the May “sweeps” ratings period firing up on Thursday, April 23rd.
CBS11 had the most total viewers at 10 p.m. while Fox4 reigned with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and NBC5 did likewise at 5 p.m. The 6 p.m. firsts went to CBS11 in total viewers and Fox4 in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net