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Local Nielsen ratings snapshot (Thurs., Aug. 31) -- Fox4 news, Big Brother deal prime-time's winning hands

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CBS’ Big Brother as usual led all Thursday prime-time attractions among advertiser-prized 18-to-49-year-olds, but Fox4’s 9 p.m. local newscast narrowly claimed the top spot in total D-FW viewers.

Airing in the 8 p.m. hour, BB drew 86,592 viewers in the 18-to-49 age range, almost doubling the combined audience for competing “reality competition” shows on ABC, Fox and NBC. CBS’ annual summertime collection of sniping, posing “houseguests” also easily won its time slot in total viewers (181,778), but Fox4’s 9 p.m. news performed a bit better on that scorecard with 189,049 in likewise dominating the competition.

CBS11’s 6 to 8 p.m. Dallas Cowboys telethon to benefit victims of Hurricane Harvey averaged 87,253 total viewers and 19,243 in the 18-to-49 realm. That was good enough to win from 7 to 8 p.m. in total viewers against competition from the other Big Four broadcast networks. Among 18-to-49-year-olds, the telethon ran a close third in that hour behind Fox’s Beat Shazam and NBC’s The Wall.

Over on ESPN, the No. 2-ranked Ohio State Buckeyes rallied in the second half to soundly whip the Indiana Hoosiers on their home field. The game pulled in 87,253 total viewers and 32,071 within the 18-to-49 motherlode.

Here are Thursday’s local news derby numbers.

Fox4 ran first at 10 p.m. in total viewers while tying TEGNA8 for the top spot among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 also notched another pair of 6 a.m. wins and drew the most 25-to-54-year-olds at 5 p.m.

TEGNA8 had the most total viewers at both 5 and 6 p.m., and NBC5 chipped in with a 6 p.m. win in the 25-to-54 demographic.

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