Local Nielsen ratings snapshot (Sun., May 3) -- Mavs roll
05/07/09 10:41 AM
By ED BARK
Nielsen ratings are slowly arriving via covered wagon after major technical problems waylaid their delivery to local stations during the heart of the May "sweeps" ratings period.
Sunday's results are now available as part of an ongoing slow rollout. And although it already seems like ancient history, the Dallas Mavericks' first-game playoff loss to Denver was a big hit in D-FW.
ABC's afternoon telecast of the game averaged 431,795 total viewers, more than half of them (226,884) in the advertiser-coveted 18-to-49 age range.
No other program came close Sunday. CBS had the second biggest draw with Cold Case (312,221 total viewers) while Fox's Family Guy was runnerup among 18-to-49-year-olds (136,130).
Nielsen ratings are slowly arriving via covered wagon after major technical problems waylaid their delivery to local stations during the heart of the May "sweeps" ratings period.
Sunday's results are now available as part of an ongoing slow rollout. And although it already seems like ancient history, the Dallas Mavericks' first-game playoff loss to Denver was a big hit in D-FW.
ABC's afternoon telecast of the game averaged 431,795 total viewers, more than half of them (226,884) in the advertiser-coveted 18-to-49 age range.
No other program came close Sunday. CBS had the second biggest draw with Cold Case (312,221 total viewers) while Fox's Family Guy was runnerup among 18-to-49-year-olds (136,130).