Local Nielsen ratings snapshot (Tues.-Wed., Nov. 27-28) -- happy holidays for NBC until Fox4 news chimes in
11/29/18 11:45 AM
By ED BARK
@unclebarkycom on Twitter
NBC’s annual two-hour Christmas in Rockefeller Center won the 7 to 9 p.m. slot in total D-FW viewers Wednesday night and for the most part also rung a bell with advertiser-coveted 18-to-49-year-olds.
Featuring authentically live outdoor performances in one of the country’s most Christmas-y settings, Rockefeller pulled in 203,850 viewers, with 42,269 in the 18-to-49er motherlode. That made for a clean sweep in total viewers while only ABC’s 7:30 p.m. episode of American Housewife bested Rockefeller among 18-to-49-year-olds with 51,326. (Fox’s 8 p.m. hour of Star had a better overall 18-to-49-year-old average with 45,288 viewers but still was beaten during that hour by Rockefeller, which saw its 18-to-49 ratings bump up considerably from 8 to 9 p.m.).
Fox4’s local newscast then won comfortably at 9 p.m. with 210,879 total viewers and 48,307 in the 18-to-49 demographic. One of the casualties was NBC’s followup A Legendary Christmas with John and Chrissy special, which ran third among the Big Four broadcast networks in total viewers (91,381) and drooped to a distant fourth among 18-to-49-year-olds (9,058).
Over on Fox Sports Southwest, the surging Dallas Mavericks’ road rout of the Houston Rockets drew 49,205 total viewers and 18,115 within the 18-to-49 age range.
A perennial Christmas special also performed well in Tuesday’s prime-time Nielsens. CBS’ 7 p.m. hour of Rudolph the Red-Nosed Reindeer ranked as the network’s top draw in both total viewers (210,879) and among 18-to-49ers (66,422), where it whipped NBC’s competing The Voice (36,230).
The Voice otherwise ranked as Tuesday’s top overall prime-time scorer (253,055), with the Peacock’s This Is Us close behind (246,026) and NBC’s 9 p.m. episode of New Amsterdam also winning its time slot (189,791) in a close fight with Fox4’s news (182,762).
Here are the local news derby results for Tuesday and Wednesday.
Tuesday -- TEGNA8 topped two close fights at 10 p.m., edging NBC5 in total viewers and Fox4 with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. wins among 25-to-54-year-olds. NBC5 drew the most total viewers at both 5 and 6 p.m.
Wednesday -- CBS11 nipped TEGNA8 at 10 p.m. in total viewers while Fox4 won easily with 25-to-54-year-olds.
Fox4 again swept the 6 a.m. races, where it hasn’t lost in either ratings measurement since March 30th.
The 6 p.m. golds went to TEGNA8 in total viewers and NBC5 in the 25-to-54 demographic. NBC5 had the most total viewers at 5 p.m. while Fox4 was tops with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
NBC’s annual two-hour Christmas in Rockefeller Center won the 7 to 9 p.m. slot in total D-FW viewers Wednesday night and for the most part also rung a bell with advertiser-coveted 18-to-49-year-olds.
Featuring authentically live outdoor performances in one of the country’s most Christmas-y settings, Rockefeller pulled in 203,850 viewers, with 42,269 in the 18-to-49er motherlode. That made for a clean sweep in total viewers while only ABC’s 7:30 p.m. episode of American Housewife bested Rockefeller among 18-to-49-year-olds with 51,326. (Fox’s 8 p.m. hour of Star had a better overall 18-to-49-year-old average with 45,288 viewers but still was beaten during that hour by Rockefeller, which saw its 18-to-49 ratings bump up considerably from 8 to 9 p.m.).
Fox4’s local newscast then won comfortably at 9 p.m. with 210,879 total viewers and 48,307 in the 18-to-49 demographic. One of the casualties was NBC’s followup A Legendary Christmas with John and Chrissy special, which ran third among the Big Four broadcast networks in total viewers (91,381) and drooped to a distant fourth among 18-to-49-year-olds (9,058).
Over on Fox Sports Southwest, the surging Dallas Mavericks’ road rout of the Houston Rockets drew 49,205 total viewers and 18,115 within the 18-to-49 age range.
A perennial Christmas special also performed well in Tuesday’s prime-time Nielsens. CBS’ 7 p.m. hour of Rudolph the Red-Nosed Reindeer ranked as the network’s top draw in both total viewers (210,879) and among 18-to-49ers (66,422), where it whipped NBC’s competing The Voice (36,230).
The Voice otherwise ranked as Tuesday’s top overall prime-time scorer (253,055), with the Peacock’s This Is Us close behind (246,026) and NBC’s 9 p.m. episode of New Amsterdam also winning its time slot (189,791) in a close fight with Fox4’s news (182,762).
Here are the local news derby results for Tuesday and Wednesday.
Tuesday -- TEGNA8 topped two close fights at 10 p.m., edging NBC5 in total viewers and Fox4 with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. wins among 25-to-54-year-olds. NBC5 drew the most total viewers at both 5 and 6 p.m.
Wednesday -- CBS11 nipped TEGNA8 at 10 p.m. in total viewers while Fox4 won easily with 25-to-54-year-olds.
Fox4 again swept the 6 a.m. races, where it hasn’t lost in either ratings measurement since March 30th.
The 6 p.m. golds went to TEGNA8 in total viewers and NBC5 in the 25-to-54 demographic. NBC5 had the most total viewers at 5 p.m. while Fox4 was tops with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net