Local Nielsen ratings snapshot (Wed., July 13) -- a smackdown for the ESPYs
07/14/16 05:03 PM
By ED BARK
@unclebarkycom on Twitter
America’s Got Talent whipped the first two hours of ABC’s ESPYs awards Wednesday night before both Fox4’s local newscast and NBC’s Night Shift polished things off in the 9 p.m. hour.
The Peacock’s AGT drew 233,719 D-FW viewers from 7 to 9 p.m. before Night Shift fell to 148,730 viewers at 9 p.m. and was slightly outdrawn by Fox4’s competing news (155,813 viewers). All three performed better than the ESPYs, which averaged 141,648 viewers for its entire three hours.
In the advertiser-craved 18-to-49 age range, AGT, Fox’s 7 p.m. hour of Masterchef and Fox4’s news all outdrew the ESPYs.
Here are Wednesday’s local news derby numbers.
NBC5 had the most total viewers at 10 p.m. while TEGNA8 ran first with 25-to-54-year-olds (main advertiser target audience for news programming). The ESPYs ran a few minutes past 10 p.m., so there’s a bit of an asterisk in play.
Fox4 had twin wins at 6 a.m. and NBC5 swept the 5 p.m. competitions. The 6 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 realm.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
America’s Got Talent whipped the first two hours of ABC’s ESPYs awards Wednesday night before both Fox4’s local newscast and NBC’s Night Shift polished things off in the 9 p.m. hour.
The Peacock’s AGT drew 233,719 D-FW viewers from 7 to 9 p.m. before Night Shift fell to 148,730 viewers at 9 p.m. and was slightly outdrawn by Fox4’s competing news (155,813 viewers). All three performed better than the ESPYs, which averaged 141,648 viewers for its entire three hours.
In the advertiser-craved 18-to-49 age range, AGT, Fox’s 7 p.m. hour of Masterchef and Fox4’s news all outdrew the ESPYs.
Here are Wednesday’s local news derby numbers.
NBC5 had the most total viewers at 10 p.m. while TEGNA8 ran first with 25-to-54-year-olds (main advertiser target audience for news programming). The ESPYs ran a few minutes past 10 p.m., so there’s a bit of an asterisk in play.
Fox4 had twin wins at 6 a.m. and NBC5 swept the 5 p.m. competitions. The 6 p.m. golds went to NBC5 in total viewers and Fox4 in the 25-to-54 realm.
Email comments or questions to: unclebarky@verizon.net