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Local Nielsen ratings snapshot (Tues., April 23) -- Splash drowns

Splash went pretty swimmingly for ABC at first. But Louie Anderson going kerplop no longer seems to be enough.

The celebrity diving competition’s March 19th premiere drew 192,758 D-FW viewers, with 76,546 in the advertiser-prized 18-to-49 age range.

Tuesday’s 7 p.m. edition dove down to respective totals of 123,916 and 28,705 viewers. That put Splash in its rightful place -- fourth in both ratings measurements among the Big Four broadcast networks. Actually fifth in the 18-to-49 demographic, where it also was outdrawn by The CW’s Hart of Dixie.

A new episode of CBS’ NCIS as usual led the prime-time pack with 536,968 total viewers, besting NBC’s potent competing results edition of The Voice (433,705 viewers). CBS also won at 8 p.m. with NCIS: Los Angeles (392,399 viewers) before ABC’s Body of Proof nipped CBS’ Golden Boy by a score of 234,063 viewers to 227,179.

The 7 to 10 p.m. laurels among 18-to-49-year-olds went to The Voice, NCIS: Los Angeles and Body of Proof.

On Fox Sports Southwest, the Texas Rangers’ late-starting, extra inning road loss to the Angels averaged 172,105 total viewers.

In Tuesday’s local news derby results, WFAA8 warmed up for the May “sweeps” (which start early on Thursday) with its second straight pair of dominant 10 p.m. wins in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 as usual swept the 6 a.m. competitions while also running the table at 5 p.m. The 6 p.m. firsts went to CBS11 in total viewers and WFAA8 among 25-to-54-year-olds.

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