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Gannett8 paces November "sweeps" newscast ratings

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Gannett8 doubled its November “sweeps” wins from a year ago, repeating as D-FW’s 10 p.m. champ in both major newscast ratings measurements while adding 5 and 6 p.m. firsts in the key 25-to-54-year-old advertiser demographic.

Fox4 went in the opposite direction, duplicating its decisive 6 a.m. wins but falling from first to second at 5 and 6 p.m. in the 25-to-54-year-old measurement.

NBC5 and CBS11 also got on the scoreboard. CBS11 repeated its 6 p.m. win in total viewers and NBC5 did likewise at 5 p.m. But on the plus side for the Peacock, it showed the overall most improvement from November 2013, increasing its audience in six of the eight major four-way battlegrounds. No rival station could say as much.

The latest “sweeps” period ran from Oct. 30th to November 26th.

Here are the complete results, with the numbers broken down to the third decimal point (.000) due to the closeness of some races. Year-to-year ups and downs are in parentheses.

10 P.M.

Total Viewers
Gannett8 -- 202,246 (up 9,233)
CBS11 -- 161,239 (down 11,536)
NBC5 -- 146,105 (up 27,726)
Fox4 -- 128,391 (up 11,078)

Gannett8 -- 84,309 (down 8,926)
Fox4 -- 75,300 (up 11,437)
NBC5 -- 59,061 (up 6,766)
CBS11 -- 42,821 (down 6,508)

Comment: The orders of finish remained unchanged from a year ago, although Fox4 and NBC5 (with help from improved NBC network prime-time ratings) both made significant year-to-year improvements. This is more impressive in Fox4’s case. The station makes its own ratings bed with lead-ins from its local 9 p.m. Fox4 newscasts, which compete directly against often potent network attractions. The Fox network, which programs in prime-time from 7 to 9 p.m., is having a miserable season so far, often leaving Fox4’s 9 p.m. newscast to fend for itself after a starvation diet of meager 8 to 9 p.m. lead-in audiences. CBS11’s 10 p.m. newscasts were the only ones to lose year-to-year ground in both measurements. The station’s situation among 25-to-54-year-olds remains dire.

6 A.M.

Total Viewers
Fox4 -- 126,718 (down 8,065)
NBC5 -- 96,171 (up 12,092)
Gannett8 -- 84,664 (down 2,114)
CBS11 -- 53,072 (down 14,816)

Fox4 -- 70,292 (up 1,432)
Gannett8 -- 36,420 (down 7,059)
NBC5 -- 35,857 (down 1,346)
CBS11 -- 19,262 (down 11,725)

Comment: Fox4 remains well ahead of its three rivals while CBS11 lost significant ground from a year ago. The station had only half of its regular foursome in place after the dismissal of news anchor Brendan Higgins and the resignation of traffic reporter Whitney Drolen. Jason Allen and Tammy Dombeck respectively filled in, although there’s a chance (probably a slight one) that one or both could become permanent members of the CBS11 morning team. Gannett8 dropped from second to third in total viewers after narrowly beating NBC5 a year ago.

6 P.M.

Total Viewers
CBS11 -- 162,982 (down 17,675)
NBC5 -- 143,525 (up 10,092)
Gannett8 -- 142,200 (down 2,169)
Fox4 -- 111,166 (down 2,524)

Gannett8 -- 52,126 (up 2,248)
Fox4 -- 49,163 (down 11,653)
NBC5 -- 34,079 (down 1,509)
CBS11 -- 31,442 (down 1,007)

Comment: Gannett8 was the only station to better its year-to-year performance among 25-to-54-year-olds, moving from second to first place in the process. Fox4 remained last in total viewers while losing more 25-to-54-year-olds than its three rivals combined. NBC5 had the biggest year-to-gain in total viewers, inching into second place after trailing Gannett8 by nearly 11,000 viewers last November. CBS11 remained on top in overall viewership but had a big audience dip from a year ago.

5 P.M.

Total Viewers
NBC5 --149,941 (up 26,236)
Fox4 -- 125,950 (up 12,319)
CBS11 -- 113,606 (up 10,921)
Gannett8 -- 108,725 (down 1,203)

Gannett8 -- 40,213 (up 2,462)
Fox4 -- 34,790 (down 18,927)
NBC5 -- 33,457 (up 3,872)
CBS11 -- 24,063 (down 7,381)

Comment: NBC5 made major strides in total viewers while repeating as the champ at this hour. Fox4 significantly upped its total viewership but plummeted among 25-to-54-year-olds after finishing a runaway first last November. This enabled Gannett8 to take the top spot after a distant second place finish a year ago. NBC5 also closed in on Fox4.

In other local newscast results . . .

***NBC5 won a three-way battle at 4 p.m. in both total viewers and 25-to-54-year-olds. CBS11 was the runner-up ahead of Gannett8 in total viewers while the two stations traded places in the 25-to-54 demographic.

***The four stations all have “midday” newscasts, but at varying times. NBC5’s and CBS11’s square off at 11 a.m. while Fox4 and Gannett8 both begin at noon. In this overall realm, CBS11 had the most total viewers, edging Gannett8 while NBC5 and Fox4 trailed in that order. Among 25-to-54-year-olds, Fox4 ran first, followed by Gannett8, CBS11 and NBC5.

***Fox4’s 9 p.m. local newscast again crushed CW33’s competing, homegrown, anchor-less NewsFix. In total viewers, Fox4 had 148,476 to NewsFix’s 8,718. Among 25-to-54-year-olds, the score was 73,403 to 5,897.

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