Local Nielsen ratings snapshot (Thurs., Aug. 22) -- CBS/ABC divide prime-time spoils
08/23/13 12:51 PM
By ED BARK
@unclebarkycom
BB king. Again bucking the Time Warner blackout, CBS’ 8 p.m. episode of Big Brother led Thursday’s prime-time parade in the two key ratings measurements.
BB drew the most D-FW viewers (185,873) and also ran first with advertiser-prized 18-to-49-year-olds (95,682 of ‘em). CBS’ 7 to 8 p.m. sitcom reruns -- The Big Bang Theory and Two and a Half Men -- drew smaller crowds but likewise won their time slots. And ABC entered the winner’s circle by sweeping the 9 p.m. Nielsens with Rookie Blue, even though it had fewer total viewers than the network’s preceding Motive (a solid 144,568 opposite BB).
Over on ESPN, the pre-season NFL game between Carolina and Baltimore drew a smallish 82,610 total viewers.
In Thursday’s local news derby results, WFAA8 remained strong at 10 p.m. with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The station also won at 5 and 6 p.m. in total viewers.
Fox4 ran the table at 6 a.m. and NBC5 took the top spots at 5 and 6 p.m. in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom
BB king. Again bucking the Time Warner blackout, CBS’ 8 p.m. episode of Big Brother led Thursday’s prime-time parade in the two key ratings measurements.
BB drew the most D-FW viewers (185,873) and also ran first with advertiser-prized 18-to-49-year-olds (95,682 of ‘em). CBS’ 7 to 8 p.m. sitcom reruns -- The Big Bang Theory and Two and a Half Men -- drew smaller crowds but likewise won their time slots. And ABC entered the winner’s circle by sweeping the 9 p.m. Nielsens with Rookie Blue, even though it had fewer total viewers than the network’s preceding Motive (a solid 144,568 opposite BB).
Over on ESPN, the pre-season NFL game between Carolina and Baltimore drew a smallish 82,610 total viewers.
In Thursday’s local news derby results, WFAA8 remained strong at 10 p.m. with wins in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The station also won at 5 and 6 p.m. in total viewers.
Fox4 ran the table at 6 a.m. and NBC5 took the top spots at 5 and 6 p.m. in the 25-to-54 demographic.
Email comments or questions to: unclebarky@verizon.net