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Local Nielsen ratings snapshot (Thurs., Sept. 10) -- NFL kickoff kicks everything else to curb

@unclebarkycom on Twitter
Buoyed by Tom Brady’s first on-field “Deflategate” appearance, NBC’s opening NFL matchup of the New England Patriots and Pittsburgh Steelers made everything else beside the point Thursday night.

Running from 7:41 to 10:40 p.m., the 28-21 Patriots win averaged 669,504 D-FW viewers and 353,226 in the advertiser-prized 18-to-49-year-old demographic.

The highest-rated other prime-time program, CBS’ 7 p.m. episode of Big Brother, aired mostly out of the way of the game and opposite the pre-game stuff. Still, BB drew a comparative pittance of 167,376 total viewers and 94,614 in the 18-to-49 age range. CBS’ series finale of Under the Dome then collapsed to 76,714 total viewers and a puny 18,923 within the 18-to-49 motherlode.

The third edition of CBS’ Late Show with Stephen Colbert, featuring an emotional guest appearance by Vice President Joe Biden, caught a break from a football overrun that pushed NBC’s Tonight Show Starring Jimmy Fallon roughly 50 minutes past its regular 10:35 p.m. starting time. Colbert had 97,636 total viewers, but a meager 12,615 in the 18-to-49 demographic. That dropped Late Show behind both ABC’s Jimmy Kimmel Live! and Fox4’s syndicated Modern Family/TMZ combo in this key audience measurement.

Here are Thursday’s local news derby results.

Fox4 drew the most total viewers at 10 p.m., but TEGNA8 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again ran the table at 6 a.m. while NBC5 did likewise at both 5 and 6 p.m.

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