Local Nielsen ratings snapshot (Feb. 1-3) -- slight uppers for Super Bowl LIII
02/04/19 10:52 AM
By ED BARK
@unclebarkycom on Twitter
The lowest-scoring Super Bowl in history did not sink to new depths ratings-wise. Nor was it a blockbuster.
The New England Patriots’ 13-3 Super Bowl LIII win over the Los Angeles Rams on CBS averaged 2,305,610 D-FW viewers and 954,067 within the advertiser-prized 18-to-49-year-old age range.
That’s a slight uptick from last year’s high-scoring Supie between the Patriots and the victorious Philadelphia Eagles. That one drew 2,214,973 total viewers, with 889,371 in the 18-to-49 realm.
Neither game came close to the 2017 Super Bowl, which featured the Patriots’ dramatic overtime comeback win against the Atlanta Falcons after trailing by 25 points in the second half. That one pulled in 2,679,765 total viewers, with 1,154,556 in the 18-to-49 motherlode.
Since unclebarky.com came into existence in September 2006, the least-watched Super Bowl in D-FW remains the Pittsburgh Steelers’ 2009 win over the Arizona Cardinals. It averaged 2,125,760 total viewers. The highest is still the 2011 game from Jerry’s Palace, in which the Green Bay Packers defeated the Pittsburgh Steelers. That one drew 2,791,057 total viewers.
CBS’ followup act, the premiere of The World’s Best “reality-competition” show, fired up shortly after 9:30 p.m. and averaged 611,549 total viewers and 262,670 in the 18-to-49 realm. But the audience fell off in each quarter-hour measured by Nielsen Media Research. Last year’s post-Super Bowl attraction, NBC’s This Is Us, did better business with 719,332 total viewers and 402,557 in the 18-to-49 age range. It had an extra enticement, though. Viewers finally learned how Milo Ventimiglia’s Jack Pearson died.
On Saturday, CBS’ two-hour NFL Honors special, hosted by Steve Harvey, led all prime-time programming in total viewers with 154,645 total viewers. That was almost double the crowd for last year’s show, which had just 78,343 viewers. Among 18-to-49ers, though, this year’s Honors ran a distant second to ABC’s competing Golden State Warriors-Los Angeles Lakers game, even though L.A.’s LeBron James sat it out.
Let’s move to Friday, where the prime-time pacesetters were CBS’ Blue Bloods in total viewers (231,967) and (in a tie), ABC’s Last Man Standing and CBS’ MacGyver in the 18-to-49-year-old demographic (39,250 viewers apiece).
Here are the local news derby results for the second weekday of the February “sweeps.”
CBS11 drew the most total viewers at 10 p.m. while NBC5 and WFAA8 shared the lead among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions and also won at 5 and 6 p.m. with 25-to-54-year-olds. The total viewer golds went to NBC5 at 5 p.m. and CBS11 at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The lowest-scoring Super Bowl in history did not sink to new depths ratings-wise. Nor was it a blockbuster.
The New England Patriots’ 13-3 Super Bowl LIII win over the Los Angeles Rams on CBS averaged 2,305,610 D-FW viewers and 954,067 within the advertiser-prized 18-to-49-year-old age range.
That’s a slight uptick from last year’s high-scoring Supie between the Patriots and the victorious Philadelphia Eagles. That one drew 2,214,973 total viewers, with 889,371 in the 18-to-49 realm.
Neither game came close to the 2017 Super Bowl, which featured the Patriots’ dramatic overtime comeback win against the Atlanta Falcons after trailing by 25 points in the second half. That one pulled in 2,679,765 total viewers, with 1,154,556 in the 18-to-49 motherlode.
Since unclebarky.com came into existence in September 2006, the least-watched Super Bowl in D-FW remains the Pittsburgh Steelers’ 2009 win over the Arizona Cardinals. It averaged 2,125,760 total viewers. The highest is still the 2011 game from Jerry’s Palace, in which the Green Bay Packers defeated the Pittsburgh Steelers. That one drew 2,791,057 total viewers.
CBS’ followup act, the premiere of The World’s Best “reality-competition” show, fired up shortly after 9:30 p.m. and averaged 611,549 total viewers and 262,670 in the 18-to-49 realm. But the audience fell off in each quarter-hour measured by Nielsen Media Research. Last year’s post-Super Bowl attraction, NBC’s This Is Us, did better business with 719,332 total viewers and 402,557 in the 18-to-49 age range. It had an extra enticement, though. Viewers finally learned how Milo Ventimiglia’s Jack Pearson died.
On Saturday, CBS’ two-hour NFL Honors special, hosted by Steve Harvey, led all prime-time programming in total viewers with 154,645 total viewers. That was almost double the crowd for last year’s show, which had just 78,343 viewers. Among 18-to-49ers, though, this year’s Honors ran a distant second to ABC’s competing Golden State Warriors-Los Angeles Lakers game, even though L.A.’s LeBron James sat it out.
Let’s move to Friday, where the prime-time pacesetters were CBS’ Blue Bloods in total viewers (231,967) and (in a tie), ABC’s Last Man Standing and CBS’ MacGyver in the 18-to-49-year-old demographic (39,250 viewers apiece).
Here are the local news derby results for the second weekday of the February “sweeps.”
CBS11 drew the most total viewers at 10 p.m. while NBC5 and WFAA8 shared the lead among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions and also won at 5 and 6 p.m. with 25-to-54-year-olds. The total viewer golds went to NBC5 at 5 p.m. and CBS11 at 6 p.m.
Email comments or questions to: unclebarky@verizon.net