Local Nielsen ratings snapshot (Wed., April 21) -- flat numbers for flat, flattened Mavs
04/22/10 01:11 PM
By ED BARK
The Dallas Mavericks' woeful Game 2 home playoff loss to San Antonio also registered uninspired Nielsen ratings.
Sunday's Game 1 Mavs win ballooned to a grand total of 515,759 D-FW viewers on TXA21 and TNT. Wednesday's 102-88 loss, in which Dallas trailed throughout, deflated to an average of 352,888 viewers on the same two venues. The game ran from 8:47 to 11:10 p.m.
TNT again outdrew the homegrown TXA21 telecast, although the score wasn't nearly as lopsided. A total of 192,803 viewers chose Wednesday's cable presentation while TXA21 had 156,085 viewers. On Sunday night, TNT ran up the score with 318,956 viewers to TXA21's 196,803.
Meanwhile on Fox, the two hour-plus Idol Gives Back averaged 407,178 viewers from 7 to 9 p.m. and fell to 373,266 for the run-over, in which Duncanville's Tim Urban was voted out.
ABC's three-hour festival of comedy repeats -- two apiece of The Middle, Modern Family and Cougar Town -- put it in fourth place all night among the Big Four broadcast networks.
In local news derby results, CBS11 prospered at 10 p.m. with wins in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. But the competing Mavs-Spurs game sucked some of the ratings life out of all four late night newscasts.
NBC5 won big in both ratings measurements at 6 a.m., with Fox4 drooping to distant third place finishes behind runner-up WFAA8.
CBS11 ran the table at 6 p.m. and the Peacock did likewise at 5 p.m.
The Dallas Mavericks' woeful Game 2 home playoff loss to San Antonio also registered uninspired Nielsen ratings.
Sunday's Game 1 Mavs win ballooned to a grand total of 515,759 D-FW viewers on TXA21 and TNT. Wednesday's 102-88 loss, in which Dallas trailed throughout, deflated to an average of 352,888 viewers on the same two venues. The game ran from 8:47 to 11:10 p.m.
TNT again outdrew the homegrown TXA21 telecast, although the score wasn't nearly as lopsided. A total of 192,803 viewers chose Wednesday's cable presentation while TXA21 had 156,085 viewers. On Sunday night, TNT ran up the score with 318,956 viewers to TXA21's 196,803.
Meanwhile on Fox, the two hour-plus Idol Gives Back averaged 407,178 viewers from 7 to 9 p.m. and fell to 373,266 for the run-over, in which Duncanville's Tim Urban was voted out.
ABC's three-hour festival of comedy repeats -- two apiece of The Middle, Modern Family and Cougar Town -- put it in fourth place all night among the Big Four broadcast networks.
In local news derby results, CBS11 prospered at 10 p.m. with wins in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. But the competing Mavs-Spurs game sucked some of the ratings life out of all four late night newscasts.
NBC5 won big in both ratings measurements at 6 a.m., with Fox4 drooping to distant third place finishes behind runner-up WFAA8.
CBS11 ran the table at 6 p.m. and the Peacock did likewise at 5 p.m.