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Local Nielsen ratings snapshot (Mon., April 15) -- a sobering day

NBC’s impromptu prime-time news special on the bombings in Boston paid ratings dividends the network would just as soon not count.

Airing in place of Revolution in Monday’s 9 p.m. slot, the Brian Williams-anchored hour drew 247,831 D-FW viewers to finish a close second to CBS’ competing new episode of Hawaii Five-0 (268,484 viewers). But the news special easily won the hour among advertiser-prized 18-to-49-year-olds with 118,008 viewers in that age range. Both are bigger totals than Revolution has been getting since returning in late March.

Earlier Monday, Fox News Channel had the highest peak audiences among cable networks during the 3 to 5 p.m. period when news of the bombings was breaking. FNC topped out at 123,916 total viewers between 4:30 and 4:45 p.m. CNN’s high point was 48,189 viewers in the 4:15 to 4:30 segment while MSNBC’s biggest audience -- 27,537 -- tuned in from 4 to 4:15 p.m.

In the broadcast network universe, Fox hit a high of 137,684 viewers from 4:30 to 4:45 p.m. ABC had the second biggest total -- 110,147 viewers in the 4 to 4:15 p.m. segment, with CBS matching that number from 4:45 to 5 p.m. NBC’s high point was 89,495 viewers from 4:30 to 4:45 p.m.

By 6:30 p.m., CBS11 was the only D-FW broadcast station still carrying its network’s national newscast. And the Scott Pelley-helmed CBS Evening News easily had the most viewers from 6:30 to 7 p.m. with 240,947. NBC5’s local newscast, which preempted Extra, had the most 18-to-49-year-old viewers, though. WFAA8’s Entertainment Tonight had by far the fewest in that half-hour.

NBC’s The Voice as usual led the prime-time Nielsen parade, amassing 426,820 total viewers from 7 to 9 p.m. while also dominating in the 18-to-49 demographic.

Also of note: the final two Season 2 episodes of Dallas aired from 8 to 10 p.m. on TNT. They respectively drew 137,684 and 110,147 total viewers. Any Season 3 renewal of the series is still very much up in the air after ratings sagged sharply in the Ewings’ sophomore year. The absence of Larry Hagman isn’t helping the show’s long-term prospects.

In the local news derby results, only the 6 a.m. and 10 p.m. editions were unaffected by network over-rides. Fox4 again ran the table at 6 a.m. while the 10 p.m. firsts were split between WFAA8 in total viewers and Fox4 among 25-to-54-year-olds (main advertiser target audience for news programming.

Email comments or questions to: unclebarky@verizon.net