Local Nielsen ratings snapshot (Wed., Oct. 23) -- CBS scores against Game 1 of World Series
10/24/13 03:13 PM
By ED BARK
@unclebarkycom on Twitter
Not a baseball town -- the sequel.
OK, Game 1 of the World Series on Fox admittedly wasn’t a spellbinder. The Boston Red Sox went ahead 5-0 early against the bumbling St. Louis Cardinals en route to an 8-1 spanking that stopped at 10:26 p.m.
Still, the Series managed to beat all competing programming in the national Nielsen ratings. But in D-FW? Nuh uh.
CBS’ regular Wednesday night lineup of Survivor: Blood and Water (305,356 viewers), Criminal Minds (369,268) and CSI: Crime Scene Investigation (305,356 for its 300th episode) comfortably outdrew the Series in every hour from 7 to 10 p.m. Game 1 did manage to beat all other competing programming with an overall average of 234,343 viewers. It then tied CBS11’s 10 p.m. newscast for the top spot during the final innings of play.
Among advertiser-coveted 18-to-49-year-olds, the Series lost to Survivor from 7 to 8 p.m. and to both ABC’s Modern Family and the first half-hour of Criminal Minds from 8 to 8:30 p.m. Game 1 then rallied to beat all competing programming in this key demographic from 8:30 p.m. until the last pitch.
All in all, that’s considerably better than Fox usually does on Wednesday nights in D-FW. But the national numbers were several cuts above.
Prime-time’s biggest loser, NBC, ran fourth from start to stop among 18-to-49-year-olds with a first-run lineup of Revolution, Law & Order: SVU and the now officially canceled Ironside.
In Wednesday’s local news derby results, CBS11 won a downsized 10 p.m. competition in total viewers while WFAA8 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 reclaimed the 6 a.m. top spots with twin wins and also took the 5 and 6 p.m. golds in the 25-to-54 demographic. The respective 5 and 6 p.m. winners in total viewers were WFAA8 and CBS11.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Not a baseball town -- the sequel.
OK, Game 1 of the World Series on Fox admittedly wasn’t a spellbinder. The Boston Red Sox went ahead 5-0 early against the bumbling St. Louis Cardinals en route to an 8-1 spanking that stopped at 10:26 p.m.
Still, the Series managed to beat all competing programming in the national Nielsen ratings. But in D-FW? Nuh uh.
CBS’ regular Wednesday night lineup of Survivor: Blood and Water (305,356 viewers), Criminal Minds (369,268) and CSI: Crime Scene Investigation (305,356 for its 300th episode) comfortably outdrew the Series in every hour from 7 to 10 p.m. Game 1 did manage to beat all other competing programming with an overall average of 234,343 viewers. It then tied CBS11’s 10 p.m. newscast for the top spot during the final innings of play.
Among advertiser-coveted 18-to-49-year-olds, the Series lost to Survivor from 7 to 8 p.m. and to both ABC’s Modern Family and the first half-hour of Criminal Minds from 8 to 8:30 p.m. Game 1 then rallied to beat all competing programming in this key demographic from 8:30 p.m. until the last pitch.
All in all, that’s considerably better than Fox usually does on Wednesday nights in D-FW. But the national numbers were several cuts above.
Prime-time’s biggest loser, NBC, ran fourth from start to stop among 18-to-49-year-olds with a first-run lineup of Revolution, Law & Order: SVU and the now officially canceled Ironside.
In Wednesday’s local news derby results, CBS11 won a downsized 10 p.m. competition in total viewers while WFAA8 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 reclaimed the 6 a.m. top spots with twin wins and also took the 5 and 6 p.m. golds in the 25-to-54 demographic. The respective 5 and 6 p.m. winners in total viewers were WFAA8 and CBS11.
Email comments or questions to: unclebarky@verizon.net