Local Nielsen ratings snapshot (Fri.-Sun., March 29-31) -- hooping it up, with down-and-out-Duke setting the pace
04/01/19 12:16 PM
By ED BARK
@unclebarkycom on Twitter
Michigan State’s upset of Duke’s blue-blooded, Zion-fueled one-and-doners set the Sunday ratings ablaze for CBS.
The 68-67 win, which ended at 6:08 p.m., averaged 302,260 D-FW viewers to rank as the day’s most-watched TV attraction.
Auburn’s preceding overtime win over Kentucky, also on CBS, drew 210,879 viewers to easily win its time slot.
Among advertiser-prized 18-to-49-year-olds, Michigan State-Duke weighed in at 111,710 viewers while Auburn-Kentucky had 78,499.
Saturday’s pair of Elite 8 games were on TBS, with Texas Tech’s win over Gonzaga leading off at 5:10 p.m. and running until 7:23 p.m. It averaged 182,762 viewers before Virginia’s overtime win over Purdue upping the ante to 267,113 viewers. Virgina-Purdue also outpointed Tech-Gonzaga among 18-to-49-year-old viewers.
Both Tech and Auburn will be making their first-ever Final Four appearances, with perennial basketball powers Duke, Kentucky, North Carolina and Gonzaga all missing in action. CBS gets the games this year, and the network’s ratings could suffer, at least nationally, from the absence of “marquee” teams.
In Friday’s Nielsens, CBS’ prime-time Duke-Virginia Tech game, which also went down to the final seconds, easily topped all prime-time programming with 238,996 total viewers and 96,614 within the 18-to-49-year-old sweet spot.
Here are Friday’s local news derby results, with CBS11’s 6 and 10 p.m. editions again punched out by NCAA basketball.
WFAA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and also ran first at 5 and 6 p.m. among 25-to-54-year-olds.
The total viewer golds went to NBC5 at 5 p.m. and WFAA8 at 6 p.m.
In the 6 to 7 a.m. hour, Fox4’s Good Day now has gone a full year without losing a single weekday in either ratings measurement. The station had last lost on March 30th, 2018, which was Good Friday, to WFAA8’s Daybreak by a skinny one-tenth of a rating point in the 25-to-54-year-old demographic.
The Fox4 streak, which shows no signs of ending, is unprecedented in the D-FW market. So perhaps frugal Fox corporate might spring for a big ice cream cake or something. But probably not. But maybe -- just maybe. Nah.
Friday’s 6 to 7 a.m. wins were typical, with Fox4 drawing far more 25-to-54-year-olds (83,042) than NBC5, WFAA8 and CBS11 combined (40,089).
In total viewers, Fox4 had 168,703, again exceeding the combined audience draw of its three rivals (154,645).
For good measure, the 7 to 9 a.m. portion of Good Day again pummeled the three network shows while 9 a.m. hour also won in both ratings measurements.
So congratulations to the long-running Good Day quartet of Tim Ryan, Lauren Przybyl, Evan Andrews and Chip Waggoner. While NBC5 and WFAA8 both have new anchor vacancies, they just keep on keeping on.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Michigan State’s upset of Duke’s blue-blooded, Zion-fueled one-and-doners set the Sunday ratings ablaze for CBS.
The 68-67 win, which ended at 6:08 p.m., averaged 302,260 D-FW viewers to rank as the day’s most-watched TV attraction.
Auburn’s preceding overtime win over Kentucky, also on CBS, drew 210,879 viewers to easily win its time slot.
Among advertiser-prized 18-to-49-year-olds, Michigan State-Duke weighed in at 111,710 viewers while Auburn-Kentucky had 78,499.
Saturday’s pair of Elite 8 games were on TBS, with Texas Tech’s win over Gonzaga leading off at 5:10 p.m. and running until 7:23 p.m. It averaged 182,762 viewers before Virginia’s overtime win over Purdue upping the ante to 267,113 viewers. Virgina-Purdue also outpointed Tech-Gonzaga among 18-to-49-year-old viewers.
Both Tech and Auburn will be making their first-ever Final Four appearances, with perennial basketball powers Duke, Kentucky, North Carolina and Gonzaga all missing in action. CBS gets the games this year, and the network’s ratings could suffer, at least nationally, from the absence of “marquee” teams.
In Friday’s Nielsens, CBS’ prime-time Duke-Virginia Tech game, which also went down to the final seconds, easily topped all prime-time programming with 238,996 total viewers and 96,614 within the 18-to-49-year-old sweet spot.
Here are Friday’s local news derby results, with CBS11’s 6 and 10 p.m. editions again punched out by NCAA basketball.
WFAA8 won at 10 p.m. in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions and also ran first at 5 and 6 p.m. among 25-to-54-year-olds.
The total viewer golds went to NBC5 at 5 p.m. and WFAA8 at 6 p.m.
In the 6 to 7 a.m. hour, Fox4’s Good Day now has gone a full year without losing a single weekday in either ratings measurement. The station had last lost on March 30th, 2018, which was Good Friday, to WFAA8’s Daybreak by a skinny one-tenth of a rating point in the 25-to-54-year-old demographic.
The Fox4 streak, which shows no signs of ending, is unprecedented in the D-FW market. So perhaps frugal Fox corporate might spring for a big ice cream cake or something. But probably not. But maybe -- just maybe. Nah.
Friday’s 6 to 7 a.m. wins were typical, with Fox4 drawing far more 25-to-54-year-olds (83,042) than NBC5, WFAA8 and CBS11 combined (40,089).
In total viewers, Fox4 had 168,703, again exceeding the combined audience draw of its three rivals (154,645).
For good measure, the 7 to 9 a.m. portion of Good Day again pummeled the three network shows while 9 a.m. hour also won in both ratings measurements.
So congratulations to the long-running Good Day quartet of Tim Ryan, Lauren Przybyl, Evan Andrews and Chip Waggoner. While NBC5 and WFAA8 both have new anchor vacancies, they just keep on keeping on.
Email comments or questions to: unclebarky@verizon.net