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Local Nielsen ratings snapshot (Tues., March 4) -- ABC gets buried

@unclebarkycom on Twitter
Sunday’s Oscar high wore off Tuesday for ABC, which dragged bottom with a quartet of first-year series.

The network has been re-tooling its biggest fall investment, Marvel’s Agents of S.H.I.E.L.D., which fell on its shield at 7 p.m. with just 85,216 D-FW viewers opposite the high-powered pair of CBS’ NCIS (461,585) and NBC’s The Voice (426,078).

S.H.I.E.L.D. did manage to tie Fox’s Glee for third place in the 7 p.m. hour. But it ran fourth among advertiser-coveted 18-to-49-year-olds on a night when the Big Four broadcast networks all offered wall-to-wall new episodes.

CBS also won the 8 to 10 p.m. slot in total viewers with NCIS: Los Angeles (347,964) and Person of Interest (262,748). The 18-to-49 golds in those hours went to Fox’s 8 p.m. episode of New Girl, the second half of NCIS: Los Angeles and NBC’s Chicago Fire.

ABC’s The Goldbergs nipped New Girl in total viewers, but the network otherwise ran fourth across the board with Trophy Wife and its second episode of Mind Games. The performance of Mind Games was particularly dismal. It had just 42,608 total viewers and 19,540 in the 18-to-49 demographic. The series replaced another failed ABC freshman series, Killer Women, two weeks earlier than originally planned.

NBC’s 8 to 9 p.m. pair of new comedies, About A Boy and Growing Up Fisher, held up reasonably well. Both ran second in their time slots in both total viewers and 18-to-49-year-olds. Then again, they inherited a big lead-in audience from The Voice -- and lost well over half of it.

Here are Tuesday’s local news derby numbers:

CBS11 had the most total viewers at 10 p.m. but fell to fourth among 25-to-54-year-olds (main advertiser target audience for news programming). Fox4 and NBC5 shared the lead in that key demographic.

Fox4 racked up another pair of wins at 6 a.m. while the 6 p.m. firsts went to CBS11 in total viewers and Fox4 among 25-to-54-year-olds.

NBC5 had the most total viewers at 5 p.m. and shared the 25-to-54 lead with Fox4.

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