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Local Nielsen ratings snapshot (Thurs., Aug. 30) -- snooze button for Cowboys

@unclebarkycom on Twitter
The Dallas Cowboys completed a winless and desultory pre-season Thursday night with a lifeless 14-6 loss to the Houston Texans.

Running from 7 to 10:11 p.m. on CBS11, the game drooped to 320,495 total D-FW viewers, with less than one-third of them (106,100) within the advertiser-prized 18-to-49-year-old demographic.

The regular CBS lineup was exiled over to sister station TXA21, where an 8 p.m. episode of Big Brother made the best showing against the Cowboys with 128,198 total viewers and 53,050 in the 18-to-49 realm.

ESPN’s prime-time college football attraction, a Big Ten matchup between Northwestern and Purdue, averaged just 35,611 total viewers while Fox Sports 1’s Oklahoma State-Missouri State game did worse with 21,366.

Here are Thursday’s local news derby results.

TEGNA8 won a downsized three-way race at 10 p.m. in total viewers while Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again crunched the competition with twin wins at 6 a.m. In both ratings measurements, the station had more than the combined audience for the waker-uppers on NBC5, TEGNA8 and CBS11.

NBC5 enjoyed the early evening, sweeping at both 5 and 6 p.m. CBS11’s local newscasts at those hours were rubbed out by a pair of Cowboys specials.

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