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Local Nielsen ratings snapshot (Wed.-Thurs., Dec. 4-5) -- those hills are alive for NBC

By ED BARK
@unclebarkycom on Twitter
NBC’s live three-hour live presentation of The Sound of Music made an overall strong showing Thursday night, although there were pockets of resistance.

Starring Carrie Underwood and True Blood’s Stephen Moyer, Sound of Music averaged a very nice-sized 333,761 D-FW viewers on a frigid night that very likely had more viewers than usual cozying up to the tube.

A new episode of CBS’ The Big Bang Theory won from 7 to 7:30 p.m. with 390,572 viewers before Sound of Music controlled the 7:30 to 9 p.m. slot. Fox4’s 9 p.m. local newscast, spiked by heightened interest in the impending “Arctic Blast,” narrowly outdrew the closing hour of Sound of Music by a score of 319,559 viewers to 305,356.

Big Bang also prevailed among advertiser-coveted 18-to-49-year-olds, with Sound of Music again taking the next 90 minutes. From 9 to 10 p.m., Fox4’s news ran first while Sound of Music and ABC’s new episode of Scandal tied for second.

In Wednesday’s prime-time Nielsens, Fox4’s 9 p.m. news had the biggest overall audience with 312,457 total viewers. It was virtually the same story with 18-to-49-year-olds, although Fox4’s news shared first place honors with ABC’s 8 p.m. episode of Modern Family.

Fox’s two-hour edition of The X Factor took another big hit in the key 18-to-49 demographic. It ran fourth among the Big Four broadcast networks throughout its 7 to 9 p.m. running time.

Here are the four-way local news derby results.

Wednesday -- CBS11 had the most total viewers at 10 p.m. but WFAA8 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 as usual notched twin wins at 6 a.m. while NBC5 had the most total viewers at both 5 and 6 p.m. Fox4 took the 25-to-54 gold at 5 p.m. and tied WFAA8 for the top spot in that measurement at 6 p.m.

Thursday -- NBC5 swept the 10 p.m. competitions and added another doubleheader win at 5 p.m.

Fox4 again ruled at 6 a.m. The 6 p.m. spoils went to NBC5 in total viewers and WFAA8 in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net