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Local Nielsen ratings snapshot (Fri.-Sun., April 11-13) -- kid Spieth spikes Masters but it's still mostly an older crowd

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Ratings for Sunday’s final round of The Masters built steadily from the 1 p.m. start to the 5:51 p.m. finish on CBS.

Still, the presence of 20-year-old Dallas Jesuit grad Jordan Spieth, who played in the final twosome with eventual winner Bubba Watson, did not serve to “youthify” the D-FW numbers. He was hoping to become the youngest Masters champ ever, but finished three strokes back in a tie for second place.

CBS averaged 213,039 total viewers in beating all daytime and early evening programming on a stay-at-home rainy, windy day. Ratings peaked in the final minutes, with 340,862 viewers tuned in. The Masters’ first 15-minute segment, before Spieth and Watson teed off, drew 85,216 viewers.

Among advertiser-prized 18-to-49-year-olds, the entire Masters averaged 61,877 viewers with a high mark of 120,498 in the closing minutes. Both are far less than 50 percent of the total viewing audience. Better for selling Buicks to grizzled traditionalists than new 10-calorie, full-taste Fizzy Pop to “impressionable” younger viewers.

Over on Fox Sports Southwest, the Texas Rangers’ quickly played 1-0 daytime win over Houston averaged 120,722 total viewers.

In prime-time Sunday, AMC’s Season 7 premiere of Mad Men limped in with 42,608 viewers, matching the audience for the network’s preceding new Revolutionary War era drama, Turn. But Mad Men outdrew Turn among 18-to-49-year-olds by a score of 19,540 viewers to 9,770. At that rate, 10 episodes of either series would still fall short of one night’s typical 18-to-49 haul for AMC’s The Walking Dead, now on hiatus.

On Saturday night, the Dallas Mavericks’ playoff-clinching win over Phoenix drew 106,520 viewers on TXA21. That fell short of the competing Rangers-Astros game on FSS (149,127 total viewers). Fox’s prime-time Darlington 500 NASCAR race averaged 99,418 viewers

The Dallas Stars likewise cliched a playoff spot on Friday night. But the 3-0 win against the St. Louis Blues averaged just 21,304 viewers on FSS. TXA21’s weekly Friday night Texas Rangers game was a Colossus in comparison. The Rangers won 1-0 in a 12-inning marathon that didn’t end until after 11:15 p.m. No matter. The game ended up averaging a nice-sized 227,242 viewers. CBS’ 9 p.m. episode of Blue Bloods was Friday’s biggest overall draw with 255,647 viewers.

Here are Friday’s local news derby results:

CBS11 had the most total viewers at 10 p.m., but Fox4 dominated the 25-to-54-year-old Nielsens (the main advertiser target audience for news programming).

Fox4 notched twin wins at 6 a.m. and also ran the table at 5 p.m.

WFAA8 and CBS11 tied for the most viewers at 6 p.m., with WFAA8 alone in first with 25-to-54-year-olds.

Local D-FW TV News Note -- WFAA8 lately has been running promos urging viewers to watch the early morning Daybreak anchor team of Ron Corning and Alexa Conomos.

Still, no definitive choice has been made on Cynthia Izaguirre’s replacement after she moved to the 10 p.m. newscasts in place of the now retired Gloria Campos.

“The job is still posted. No permanent decision has been made,” WFAA8 news director said in an email reply regarding Corning’s running mate.

Conomos has been Daybreak’s longtime traffic reporter, with that slot currently being filled by Shane Allen. Corning and meteorologist Greg Fields have remained in place. WFAA8 ran third in the early morning Nielsen ratings during the February “sweeps” ratings period. The four-week May “sweeps” fire up on Thursday, April 24th and run through May 21st.

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