Local Nielsen ratings snapshot (Fri.-Sun., Dec. 7-9)
12/10/07 09:24 AM
By ED BARK
The Lions' jaws went slack while the ratings went up Sunday during the Cowboys' last-second win in Detroit.
Fox's early afternoon telecast averaged 799,080 D-FW homes, peaking at 949,884 in the final 15 minutes. The overall audience ranks 10th on a list of 13 regular season games, just behind the Nov. 18th Cowboys-Redskins matchup. The runaway champ, Cowboys-Packers on Nov. 29th, drew a combined 1,088,901 homes on MY27 and the NFL Network.
Cowboys-Lions virtually snuffed out all competing programming. The second most-watched attraction, CW33's combo of George of the Jungle and I'll Be Home for Christmas, averaged just 63,326 homes. Green Bay's return-to-glory rout of Oakland on CBS managed only 51,148 homes.
Sunday's late afternoon/early evening pro football attraction, unbeaten New England's crushing of Pittsburgh, drew 409,181 homes on CBS.
NBC's Sunday Night Football game between the Indianapolis Colts and overmatched Baltimore Ravens averaged 211,897 homes to nip ABC's premiere of Oprah Winfrey Presents: Mitch Albom's For One More Day (202,155 homes). But football pounded sentiment far more decisively among advertiser-craved 18-to-49-year-olds.
Friday's local news wars had the usual victors, other than Fox4's win at 5 p.m. in total homes over the usual frontrunner, Belo8.
The ABC station otherwise controlled the 6 and 10 p.m. numbers in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. Belo8 also had the edge at 5 p.m. in the 25-54 demo.
Fox4 again ran the table at 6 a.m. And the 7 to 9 a.m. portion of its Good Day won by unusually wide margins over the three network morning shows.
The Lions' jaws went slack while the ratings went up Sunday during the Cowboys' last-second win in Detroit.
Fox's early afternoon telecast averaged 799,080 D-FW homes, peaking at 949,884 in the final 15 minutes. The overall audience ranks 10th on a list of 13 regular season games, just behind the Nov. 18th Cowboys-Redskins matchup. The runaway champ, Cowboys-Packers on Nov. 29th, drew a combined 1,088,901 homes on MY27 and the NFL Network.
Cowboys-Lions virtually snuffed out all competing programming. The second most-watched attraction, CW33's combo of George of the Jungle and I'll Be Home for Christmas, averaged just 63,326 homes. Green Bay's return-to-glory rout of Oakland on CBS managed only 51,148 homes.
Sunday's late afternoon/early evening pro football attraction, unbeaten New England's crushing of Pittsburgh, drew 409,181 homes on CBS.
NBC's Sunday Night Football game between the Indianapolis Colts and overmatched Baltimore Ravens averaged 211,897 homes to nip ABC's premiere of Oprah Winfrey Presents: Mitch Albom's For One More Day (202,155 homes). But football pounded sentiment far more decisively among advertiser-craved 18-to-49-year-olds.
Friday's local news wars had the usual victors, other than Fox4's win at 5 p.m. in total homes over the usual frontrunner, Belo8.
The ABC station otherwise controlled the 6 and 10 p.m. numbers in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. Belo8 also had the edge at 5 p.m. in the 25-54 demo.
Fox4 again ran the table at 6 a.m. And the 7 to 9 a.m. portion of its Good Day won by unusually wide margins over the three network morning shows.