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A ratings droop -- despite the poop -- for second episode of Real Housewives of Dallas


Pals LeeAnne Locken and Tiffany Hendra have a moment. Bravo photo

@unclebarkycom on Twitter
Monday’s second episode of Real Housewives of Dallas dug a deeper hole for itself in the national Nielsen ratings despite cast member Brandi Redmond’s best efforts to create a national sensation with her “Poop Hat.” The Bravo network’s website headlined it as “The Biggest Little Poop Hat in Texas.”

But the sh*t hit the fan when RHOD drew 920,000 viewers, down more than 150,000 from a weak premiere turnout of 1,076,000. That dropped the show from 51st to 72nd in Monday’s top 100 cable programs ranked by tvbythenumbers. Among advertiser-prized 18-to-49-year-olds, RHOD again had a .4 rating, compared to a 1.5 for the night’s top non-sports attraction, VH1’s Love & Hip Hop Atlanta 5. With 2,825,000 total viewers, Love & Hip Hop had more than three times as many as RHOD.

The eighth spinoff of Bravo’s Housewives franchise also continued to trail the network’s latest new episodes of the Beverly Hills, Potomac and New York City editions. According to national Nielsens for the past week, Real Housewives of Beverly Hills led this group with 1,978,000 total viewers, followed by Potomac (1,391,000) and New York City (1,242,000).

In the cable TV universe, RHOD’s second episode drew fewer total viewers Monday than the likes of History Channel’s Swamp People (1,875,000), HGTV’s Tiny House Hunters (1,325,000), Discovery Channel’s Misfit Garage (1,150) and Sheriff Callie’s Wild West (1,047,000), a morning show for pre-schoolers that airs on the Disney Junior network.

It’s still too early to speculate on RHOD’s future, although continued weekly ratings drops will only further cloud its chances for a Season 2.

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