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Local Nielsen ratings snapshot (Thurs., Sept. 4) -- NFL kickoff sacks one and all

@unclebarkycom on Twitter
The NFL kicked off its 2014 season Thursday night with what turned out to be a mismatch between the Super Bowl champion Seattle Seahawks and the visiting Green Bay Packers.

No matter. The 36-16 Seattle win, which ran from 7:41 to 10:38 p.m. on NBC, averaged 667,522 D-FW viewers with a peak crowd of 823,751 between 8:45 and 9 p.m. But the post-10:30 p.m. closing minutes of the game were a big turnoff, with 475,787 viewers still tuned in or fast asleep.

More important to the NFL, Seattle-Green Bay averaged 341,954 viewers in the advertiser-prized 18-to-49 age range. That’s a bit better than half the overall average of 667,522 viewers. The Dallas Cowboys’ four pre-season games all performed at well under 50 percent in the key 18-to-49 demographic.

The biggest draw opposite football, CBS’ 8 p.m. edition of Big Brother, had 134,925 total viewers and 81,418 within the 18-to-49 motherlode.

On Fox Sports Southwest, the last-place Texas Rangers’ 10-2 home loss to Seattle drew 49,709 total viewers. ESPN’s prime-time coverage of Roger Federer’s big comeback win at the U.S. Open tennis competition averaged 21,304 viewers.

Here are Thursday’s local news derby numbers.

Gannett8 narrowly had the most total viewers at 10 p.m. in a downsized three-way competition, but Fox4 won easily among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again ran the table at 6 a.m. And NBC5 controlled the 5 and 6 p.m. competitions in both ratings measurements.

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