Local Nielsen ratings snapshot (Thurs., Oct. 23)
10/24/08 12:00 PM
By ED BARK
It was a night when the visiting Philadelphia Phillies wasted more scoring opportunities than Steve Carell's 40-Year-Old Virgin.
A night when the Tampa Rays won 4-2 to square the World Series at one game apiece enroute to the comparably arctic "City of Brotherly Love" for Game 3.
In D-FW, the Nielsen ratings again were butt-ugly.
Game 2, which ran from 7:30 to 10:35 p.m. on Fox4 locally, averaged 116,909 homes during the prime-time portion and climbed a bit to 129,000 homes in the concluding 10 to 10:30 p.m. segment. It will do appreciably better nationally, as it did with Wednesday's Game 1.
In head-to-head total homes competition, the first-half hour of the Series -- and even its 7 to 7:30 p.m. pre-game show -- did manage to outdraw NBC's regularly scheduled quartet of comedies.
They included the last of three Thursday, 8:30 p.m. editions of Saturday Night Live, featuring Will Ferrell's return as George W. and another Tina Fey sendup of Sarah Palin. In that ratings face-off, Game 2 lured 112,038 homes to outscore SNL (107,166) by a bunt.
The Series also ran fourth in late night opposite the three 10 p.m. local newscasts.
Among advertiser-craved 18-to-49-year-olds, Game 2 beat absolutely nothing in prime-time, not even NBC's new Kath & Kim. From 10 to 10:30 p.m., it slid into third place, ahead of CBS11's newscast.
In the night's marquee 8 p.m. matchup, ABC's Grey's Anatomy nipped CBS' CSI: Crime Scene Investigation in both ratings measurements.
At 9 p.m., CBS' new Eleventh Hour took the top spot in total homes, with NBC's ER running second and ABC's new Life On Mars lagging in third. Among 18-to-49-year-olds, ER won the gold while runnerup Eleventh Hour easily bested Life On Mars.
WFAA8 had a big day in the local news derby, winning at 5, 6 and 10 p.m. in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 spoiled what otherwise would have been a rare double grand slam by winning at 6 a.m. in total homes. But WFAA8 prevailed among 25-to-54-year-olds.
It was a night when the visiting Philadelphia Phillies wasted more scoring opportunities than Steve Carell's 40-Year-Old Virgin.
A night when the Tampa Rays won 4-2 to square the World Series at one game apiece enroute to the comparably arctic "City of Brotherly Love" for Game 3.
In D-FW, the Nielsen ratings again were butt-ugly.
Game 2, which ran from 7:30 to 10:35 p.m. on Fox4 locally, averaged 116,909 homes during the prime-time portion and climbed a bit to 129,000 homes in the concluding 10 to 10:30 p.m. segment. It will do appreciably better nationally, as it did with Wednesday's Game 1.
In head-to-head total homes competition, the first-half hour of the Series -- and even its 7 to 7:30 p.m. pre-game show -- did manage to outdraw NBC's regularly scheduled quartet of comedies.
They included the last of three Thursday, 8:30 p.m. editions of Saturday Night Live, featuring Will Ferrell's return as George W. and another Tina Fey sendup of Sarah Palin. In that ratings face-off, Game 2 lured 112,038 homes to outscore SNL (107,166) by a bunt.
The Series also ran fourth in late night opposite the three 10 p.m. local newscasts.
Among advertiser-craved 18-to-49-year-olds, Game 2 beat absolutely nothing in prime-time, not even NBC's new Kath & Kim. From 10 to 10:30 p.m., it slid into third place, ahead of CBS11's newscast.
In the night's marquee 8 p.m. matchup, ABC's Grey's Anatomy nipped CBS' CSI: Crime Scene Investigation in both ratings measurements.
At 9 p.m., CBS' new Eleventh Hour took the top spot in total homes, with NBC's ER running second and ABC's new Life On Mars lagging in third. Among 18-to-49-year-olds, ER won the gold while runnerup Eleventh Hour easily bested Life On Mars.
WFAA8 had a big day in the local news derby, winning at 5, 6 and 10 p.m. in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 spoiled what otherwise would have been a rare double grand slam by winning at 6 a.m. in total homes. But WFAA8 prevailed among 25-to-54-year-olds.