Local Nielsen ratings snapshot (Wed., March 23) -- severe weather turns out big numbers for Fox4's 9 p.m. news
03/24/16 11:56 AM
By ED BARK
@unclebarkycom on Twitter
The weather outside was pretty frightful Wednesday night, with hail and heavy winds sweeping through parts of North Texas.
First up to bat with its 9 p.m. local newscast, Fox4 collected prime-time’s biggest haul of advertiser-coveted 18-to-49-year-old viewers while ranking second only to CBS’ Criminal Minds in total viewers.
In doing so, the station trampolined off of a meager 8 p.m. lead-in from Fox’s Hell’s Kitchen, which drew 77,906 total viewers and 38,108 in the 18-to-49 age range. Fox4’s news upped those numbers to 290,378 total viewers and 107,974 in the 18-to-49 demographic.
Earlier Wednesday night, CBS’ Survivor took the 7 p.m. hour in both total viewers (212,472) and 18-to-49-year-olds (76,217). Criminal Minds then cleaned up at 8 p.m. with respective totals of 325,790 and 104,798 viewers.
Here are Wednesday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m., narrowly beating Fox4 and NBC5. Fox4 pulled in the most 25-to-54-year-olds (main advertiser target audience for news programming) while TEGNA8 fell to third ahead of only fourth place CBS11 on what turned out to be chief meteorologist Larry Mowry’s last day at the station after an eight-year stay. (Heading to Chicago, he’s already been removed from CBS11’s News Team on the station’s official website.)
TEGNA8, the only one of D-FW’s four major TV news providers to extend its 10 p.m. newscast a full half-hour, outdrew the first halves of NBC’s Tonight Show Starring Jimmy Fallon and CBS’ Late Show with Stephen Colbert.
Fox4 continued its long winning streak at 6 a.m. while the 7 to 9 a.m. portion of its Good Day again beat the competing network morning shows in both ratings measurements.
TEGNA8 performed solidly in the early evening, drawing the most total viewers at 5 and 6 p.m. while adding a 6 p.m. win with 25-to-54-year-olds. Fox4 drew the most 25-to-54-year-olds at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The weather outside was pretty frightful Wednesday night, with hail and heavy winds sweeping through parts of North Texas.
First up to bat with its 9 p.m. local newscast, Fox4 collected prime-time’s biggest haul of advertiser-coveted 18-to-49-year-old viewers while ranking second only to CBS’ Criminal Minds in total viewers.
In doing so, the station trampolined off of a meager 8 p.m. lead-in from Fox’s Hell’s Kitchen, which drew 77,906 total viewers and 38,108 in the 18-to-49 age range. Fox4’s news upped those numbers to 290,378 total viewers and 107,974 in the 18-to-49 demographic.
Earlier Wednesday night, CBS’ Survivor took the 7 p.m. hour in both total viewers (212,472) and 18-to-49-year-olds (76,217). Criminal Minds then cleaned up at 8 p.m. with respective totals of 325,790 and 104,798 viewers.
Here are Wednesday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m., narrowly beating Fox4 and NBC5. Fox4 pulled in the most 25-to-54-year-olds (main advertiser target audience for news programming) while TEGNA8 fell to third ahead of only fourth place CBS11 on what turned out to be chief meteorologist Larry Mowry’s last day at the station after an eight-year stay. (Heading to Chicago, he’s already been removed from CBS11’s News Team on the station’s official website.)
TEGNA8, the only one of D-FW’s four major TV news providers to extend its 10 p.m. newscast a full half-hour, outdrew the first halves of NBC’s Tonight Show Starring Jimmy Fallon and CBS’ Late Show with Stephen Colbert.
Fox4 continued its long winning streak at 6 a.m. while the 7 to 9 a.m. portion of its Good Day again beat the competing network morning shows in both ratings measurements.
TEGNA8 performed solidly in the early evening, drawing the most total viewers at 5 and 6 p.m. while adding a 6 p.m. win with 25-to-54-year-olds. Fox4 drew the most 25-to-54-year-olds at 5 p.m.
Email comments or questions to: unclebarky@verizon.net