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Local Nielsen ratings snapshot (Fri.-Sun., Dec. 9-11) -- Cowboys set season highs on otherwise deflating night

@unclebarkycom on Twitter
The Dallas Cowboys’ 10-7 loss to the New York Giants, in which rookie sensation Dak Prescott exchanged his Superman cape for a Riddler costume, nonetheless hit new season highs in the two major ratings food groups.

Played on NBC’s national Sunday Night Football stage in frigid New Jersey, the Giants snapped the Cowboys’ 11-game winning streak to the tune of 1,963,197 D-FW viewers and 817,811 in the advertiser-prized 18-to-49-year-old demographic. That outpointed the 2016 season highs of 1,941,384 total viewers and 782,532 in the 18-to-49 age range for the Thanksgiving Day game against the Washington Redskins on Fox.

(Note: the official end to Sunday night’s game trickled slightly past the 10:30 p.m. mark, with most of the 10:30 to 10:45 segment then filled by commercials and a post-game show. These ratings are for the 12 full 15-minute increments measured by Nielsen Media Research. That’s a more realistic look at the actual audience for the game.)

Earlier Sunday, Fox’s Green Bay Packers-Seattle Seahawks game, intercut by a small portion of the much closer Bucs-Saints game, ranked second among NFL attractions with a robust 741,652 total viewers.

On Saturday, Army’s narrow win over Navy, ending a 14-game losing streak dating to 2001, led all programming with 189,049 total viewers for the CBS telecast. It also marked the final college football game in the announcers’ booth for Verne Lundquist, who long ago cut his teeth in the TV biz as WFAA-TV’s lead sports anchor and, as many keep recalling, host of the station’s Bowling For Dollars. Lundquist got to say goodbye at the end, and did so with consummate grace.

Friday’s prime-time parade was topped by CBS’ Blue Bloods in total viewers (247,217) and NBC’s Dateline in the 18-to-49 realm (48,107).

Here are Friday’s local news derby results.

CBS11 had the most total viewers at 10 p.m. and NBC5 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions while NBC5 won a 5 and 6 p.m. in the 25-to-54-year-old demographic. The Peacock’s run of six straight weekday sweeps at these hours came to an end, though. Fox4 topped the 5 p.m. race in total viewers and TEGNA8 was first in that measurement at 6 p.m.

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