Local Nielsen ratings snapshot (Mon., April 27) -- The Voice again a loudmouth
04/28/15 03:26 PM
By ED BARK
@unclebarkycom on Twitter
NBC programmers can always whistle a happy tune on the way home from the office Mondays.
That’s because they know The Voice will take charge of prime-time’s first two hours. It did so again in D-FW, drawing a dominating 432,388 viewers from 7 to 9 p.m. while likewise clicking with advertiser-prized 18-to-49-year-olds (154,536).
The Voice also helped NBC’s following Night Shift to win among 18-to-49-year-olds (72,537), even though it took a sharp dip in that key measurement. ABC’s Castle won the 9 p.m. hour in total viewers, though, with 230,142, while CBS’ NCIS: Los Angeles ran close behind (223,168).
Fox’s The Following, no doubt in its last season, ended up as prime-time’s lowest achiever among the Big 4 broadcast networks. Airing at 8 p.m., it had 76,714 total viewers and 28,384 in the 18-to-49 demographic. Fox4’s 9 p.m. local newscast then trampolined to respective totals of 146,454 and 59,922 viewers while still running fourth and third in those measurements. In sickness and in health, audience lead-ins still matter.
Here are Monday’s local news derby results for the third weekday of the May “sweeps” ratings period.
Gannett8 ran first at 10 p.m. in total viewers but NBC5 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
The Peacock also flexed in the early evening hours, running the table at 5 p.m., taking the 6 p.m. gold among 25-to-54-year-olds and tying CBS11 for first at that hour in total viewers.
Fox4 racked up another pair of twin wins at 6 a.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
NBC programmers can always whistle a happy tune on the way home from the office Mondays.
That’s because they know The Voice will take charge of prime-time’s first two hours. It did so again in D-FW, drawing a dominating 432,388 viewers from 7 to 9 p.m. while likewise clicking with advertiser-prized 18-to-49-year-olds (154,536).
The Voice also helped NBC’s following Night Shift to win among 18-to-49-year-olds (72,537), even though it took a sharp dip in that key measurement. ABC’s Castle won the 9 p.m. hour in total viewers, though, with 230,142, while CBS’ NCIS: Los Angeles ran close behind (223,168).
Fox’s The Following, no doubt in its last season, ended up as prime-time’s lowest achiever among the Big 4 broadcast networks. Airing at 8 p.m., it had 76,714 total viewers and 28,384 in the 18-to-49 demographic. Fox4’s 9 p.m. local newscast then trampolined to respective totals of 146,454 and 59,922 viewers while still running fourth and third in those measurements. In sickness and in health, audience lead-ins still matter.
Here are Monday’s local news derby results for the third weekday of the May “sweeps” ratings period.
Gannett8 ran first at 10 p.m. in total viewers but NBC5 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
The Peacock also flexed in the early evening hours, running the table at 5 p.m., taking the 6 p.m. gold among 25-to-54-year-olds and tying CBS11 for first at that hour in total viewers.
Fox4 racked up another pair of twin wins at 6 a.m.
Email comments or questions to: unclebarky@verizon.net