Local Nielsen ratings snapshot (Tues., Sept. 11) -- NBC prospers in prime-time with first-run lineup; Katie tanking big-time
09/12/12 02:25 PM
By ED BARK
@unclebarkycom
NBC's The Voice got into fighting trim for its big Wednesday night face-off with Fox's The X Factor by dominating Tuesday's D-FW ratings scorecard.
The one-hour second episode of Season 2 lured 318,383 viewers in the 7 p.m. hour while also wiping out all competition among advertiser-prized 18-to-49-year-olds. That included the first hour of the Texas Rangers-Cleveland Indians game on Fox Sports Southwest, which had 169,353 total viewers.
A following new episode of NBC's Go On sitcom also handily won its 8 to 8:30 p.m. slot in both ratings measurements. But another Peacock newcomer, The New Normal, dipped to third place from 8:30 to 9 p.m. behind the Rangers (who steadily built up steam) and the second half of CBS' Hawaii Five-0 repeat.
The season premiere of NBC's Parenthood had 135,482 total viewers in the 9 p.m. hour, trailing the Rangers and CBS' NCIS: Los Angeles do-over. But Parenthood moved up to second place with 18-to-49-year-olds, behind only the Rangers.
Stretching to 10:20 p.m., Texas' 6-4 home win over Cleveland averaged 223,545 total viewers overall. That's still a very nice-sized number for FSS, which has been raking in increased revenues all summer long for the first-place Rangers.
Meanwhile, in daytime developments, the second episode of Katie Couric's Katie ran fourth from 4 to 5 p.m. on WFAA8. Its audience dipped to 47,419 viewers, significantly down from the 81,289 for Monday's opener. Even so, that was only good for a third place finish behind Fox's two Judge Judy episodes and NBC's First At Four local newscast.
On Tuesday, Katie also fell behind CBS11's local newscast after the CBS-owned station carried its network's U.S. Open men's tennis final on the previous day.
Worse yet, Tuesday's Katie ran a sub-dismal seventh among 18-to-49-year-olds. Both CW33's new Ricki Lake Show and MY27's double run of Meet the Browns episodes had three times as many viewers as Katie in this key demographic. Katie also trailed TXA21's The People's Court, the two Judge Judy episodes and local newscasts on NBC5 and CBS11.
Katie managed a third-place tie (with Meet the Browns) among 25-to-54-year-olds, the main advertiser target audience for news programming. None of this is good news so far for WFAA8, which had been hoping for a considerable lead-in boost for its weekday 5 p.m. newscasts.
Here are Tuesday's local news derby results:
WFAA8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds while NBC5 did likewise at 6 a.m.
Fox4 ran the table at 5 p.m.; the 6 p.m. wins went to WFAA8 in total viewers and NBC5 among 25-to-54-year-olds.
@unclebarkycom
NBC's The Voice got into fighting trim for its big Wednesday night face-off with Fox's The X Factor by dominating Tuesday's D-FW ratings scorecard.
The one-hour second episode of Season 2 lured 318,383 viewers in the 7 p.m. hour while also wiping out all competition among advertiser-prized 18-to-49-year-olds. That included the first hour of the Texas Rangers-Cleveland Indians game on Fox Sports Southwest, which had 169,353 total viewers.
A following new episode of NBC's Go On sitcom also handily won its 8 to 8:30 p.m. slot in both ratings measurements. But another Peacock newcomer, The New Normal, dipped to third place from 8:30 to 9 p.m. behind the Rangers (who steadily built up steam) and the second half of CBS' Hawaii Five-0 repeat.
The season premiere of NBC's Parenthood had 135,482 total viewers in the 9 p.m. hour, trailing the Rangers and CBS' NCIS: Los Angeles do-over. But Parenthood moved up to second place with 18-to-49-year-olds, behind only the Rangers.
Stretching to 10:20 p.m., Texas' 6-4 home win over Cleveland averaged 223,545 total viewers overall. That's still a very nice-sized number for FSS, which has been raking in increased revenues all summer long for the first-place Rangers.
Meanwhile, in daytime developments, the second episode of Katie Couric's Katie ran fourth from 4 to 5 p.m. on WFAA8. Its audience dipped to 47,419 viewers, significantly down from the 81,289 for Monday's opener. Even so, that was only good for a third place finish behind Fox's two Judge Judy episodes and NBC's First At Four local newscast.
On Tuesday, Katie also fell behind CBS11's local newscast after the CBS-owned station carried its network's U.S. Open men's tennis final on the previous day.
Worse yet, Tuesday's Katie ran a sub-dismal seventh among 18-to-49-year-olds. Both CW33's new Ricki Lake Show and MY27's double run of Meet the Browns episodes had three times as many viewers as Katie in this key demographic. Katie also trailed TXA21's The People's Court, the two Judge Judy episodes and local newscasts on NBC5 and CBS11.
Katie managed a third-place tie (with Meet the Browns) among 25-to-54-year-olds, the main advertiser target audience for news programming. None of this is good news so far for WFAA8, which had been hoping for a considerable lead-in boost for its weekday 5 p.m. newscasts.
Here are Tuesday's local news derby results:
WFAA8 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds while NBC5 did likewise at 6 a.m.
Fox4 ran the table at 5 p.m.; the 6 p.m. wins went to WFAA8 in total viewers and NBC5 among 25-to-54-year-olds.