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Local Nielsen ratings snapshot (Mon., Oct. 19) -- regular season football again buries post-season baseball

By ED BARK
@unclebarkycom on Twitter
Game 3 of major league baseball’s ALCS between the Blue Jays and Royals was barely a pop fly against Monday Night Football’s Eagles-Giants regular season game.

ESPN’s most popular sporting attraction averaged 354,120 D-FW viewers and 174,664 in the advertiser-coveted 18-to-49-year-old demographic. Baseball on FS1 limped in with 77,906 total viewers and 31,757 in the 18-to-49 age range.

That made football prime-time’s biggest draw among 18-to-49-year-olds. In total viewers, MNF shared the lead with CBS’ 7 p.m. episode of The Big Bang Theory.

At the other end of the Nielsen ratings teeter totter, Fox’s 8 p.m. hour of Minority Report again hit bottom with just 42,494 total viewers and 15,879 in the 18-to-49 demographic. Fox4’s following 9 p.m. local newscast pole-vaulted to 155,813 total viewers but still ran fourth behind entertainment programming on CBS, ABC and NBC. CBS’ NCIS: Los Angeles was the top non-football draw at that hour with 219,554 viewers.

Among 18-to-49-year-olds, Fox4’s local news improved to a second place finish in the Big Four broadcast network competition, trailing only NBC’s Blindspot. On Wednesday nights, Fox4’s news reaps the bounteous dividends from an Empire lead-in. On Monday, it inherits a virtual ratings desert, with Minority Report digging too big a hole to overcome.

Here are Monday’s four-way local news derby results.

TEGNA8 won in total viewers at 10 p.m., edging CBS11 and NBC5. But the Peacock romped among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 enjoyed another doubleheader win at 6 a.m. while also taking the 5 and 6 p.m. golds among 25-to-54-year-olds. TEGNA8 ran first in total viewers at 6 p.m. and tied Fox4 for first place at 5 p.m.

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