Local Nielsen ratings snapshot (Mon., Aug. 6) -- Olympics still dominate but with reduced swagger
08/07/12 11:43 AM
By ED BARK
@unclebarkycom
NBC's 11th night of Olympics coverage shrugged aside all competing programming, averaging 677,410 viewers from 7 to 11 p.m.
That's one of the smaller crowds for the ongoing Summer Games, but only a slight drop-off from the 684,184 who watched the first Monday's prime-time coverage.
Over on Fox Sports Southwest, Boston's 9-2 rout of the Texas Rangers and faltering Yu Darvish offered little resistance. The game averaged just 128,708 viewers, one of the Rangers' lowest totals of the season.
Among Monday's non-sports prime-time attractions, Fox4's 9 p.m. local newscast had the most viewers with 101,612. Ratings were not immediately available for Monday afternoon's women's soccer thriller on NBC Sports Network. The United States beat Canada 4-3 in an overtime period after thrice rallying from one-goal deficits.
In local news derby results, NBC5 rolled to sweeps at 6 a.m. and 5 and 6 p.m., winning in both total viewers and 25-to-54-year-olds (the main advertiser target audience for news programming).
WFAA8 ran the table at 10 p.m. in a downsized three-way race opposite NBC's dominant Olympics coverage. The ABC station had 128,708 viewers while the Peacock's 10 to 10:30 p.m. Summer Games segment drew 812,892 viewers.
@unclebarkycom
NBC's 11th night of Olympics coverage shrugged aside all competing programming, averaging 677,410 viewers from 7 to 11 p.m.
That's one of the smaller crowds for the ongoing Summer Games, but only a slight drop-off from the 684,184 who watched the first Monday's prime-time coverage.
Over on Fox Sports Southwest, Boston's 9-2 rout of the Texas Rangers and faltering Yu Darvish offered little resistance. The game averaged just 128,708 viewers, one of the Rangers' lowest totals of the season.
Among Monday's non-sports prime-time attractions, Fox4's 9 p.m. local newscast had the most viewers with 101,612. Ratings were not immediately available for Monday afternoon's women's soccer thriller on NBC Sports Network. The United States beat Canada 4-3 in an overtime period after thrice rallying from one-goal deficits.
In local news derby results, NBC5 rolled to sweeps at 6 a.m. and 5 and 6 p.m., winning in both total viewers and 25-to-54-year-olds (the main advertiser target audience for news programming).
WFAA8 ran the table at 10 p.m. in a downsized three-way race opposite NBC's dominant Olympics coverage. The ABC station had 128,708 viewers while the Peacock's 10 to 10:30 p.m. Summer Games segment drew 812,892 viewers.