Local Nielsen ratings snapshot (Thurs., March 27)
03/28/08 10:11 AM
By ED BARK
WFAA8's four major local newscasts rounded the bases twice Thursday, hitting their first double grand slam since Jan. 30th.
The ABC station muscled up big-time at 10 p.m. Its 328,806 D-FW homes were the most in recent memory, although the NCAA basketball tournament on CBS cut the field to three competitors.
WFAA8 also had a comfortable late night win among 25-to-54-year-olds, the main advertiser target audience for news programming. And it finished first in both measurements at 6 a.m. and at 5 and 6 p.m.
Fox4's Good Day ran second at 6 a.m. and also had its long winning streak snapped from 7 to 9 a.m. Good Day had beaten the three competing network morning shows for 18 straight weekdays in both total homes and with 25-to-54-year-olds. But Thursday's Nielsens showed ABC's Good Morning America taking the top spot in homes while tying Fox4 in the 25-to-54 demo.
Also of note in the early morning, CBS11's slowly gaining 6 a.m. show slipped ahead of last place NBC5 among 25-to-54-year-olds and fell just 4,871 homes shy of the Peacock.
In prime-time, the Dallas Mavericks' latest exasperating loss to a winning team -- on the road to the Denver Nuggets this time -- drew 109,602 total homes on TXA21 and added another 31,623 for the TNT telecast.
The two-hour season finale of NBC's Celebrity Apprentice bulked up to 170,492 homes to win the 8 to 10 p.m. slot overall. It also ran first among 18-to-49-year-olds, the key advertiser target for entertainment programming.
Fox's Don't Forget the Lyrics! had Thursday's biggest prime-time audience, though, with 175,363 homes opposite the first half of Apprentice.
WFAA8's four major local newscasts rounded the bases twice Thursday, hitting their first double grand slam since Jan. 30th.
The ABC station muscled up big-time at 10 p.m. Its 328,806 D-FW homes were the most in recent memory, although the NCAA basketball tournament on CBS cut the field to three competitors.
WFAA8 also had a comfortable late night win among 25-to-54-year-olds, the main advertiser target audience for news programming. And it finished first in both measurements at 6 a.m. and at 5 and 6 p.m.
Fox4's Good Day ran second at 6 a.m. and also had its long winning streak snapped from 7 to 9 a.m. Good Day had beaten the three competing network morning shows for 18 straight weekdays in both total homes and with 25-to-54-year-olds. But Thursday's Nielsens showed ABC's Good Morning America taking the top spot in homes while tying Fox4 in the 25-to-54 demo.
Also of note in the early morning, CBS11's slowly gaining 6 a.m. show slipped ahead of last place NBC5 among 25-to-54-year-olds and fell just 4,871 homes shy of the Peacock.
In prime-time, the Dallas Mavericks' latest exasperating loss to a winning team -- on the road to the Denver Nuggets this time -- drew 109,602 total homes on TXA21 and added another 31,623 for the TNT telecast.
The two-hour season finale of NBC's Celebrity Apprentice bulked up to 170,492 homes to win the 8 to 10 p.m. slot overall. It also ran first among 18-to-49-year-olds, the key advertiser target for entertainment programming.
Fox's Don't Forget the Lyrics! had Thursday's biggest prime-time audience, though, with 175,363 homes opposite the first half of Apprentice.