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Local Nielsen ratings snapshot (Wed., Aug. 16) -- Big Bro keeps reigning while NBC enjoys solid start for Marlon

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CBS’ latest hour of Big Brother again dominated in the key 18-to-49-year-old demographic Wednesday by nearly doubling the audience for NBC’s competing America’s Got Talent.

The network’s annual summertime collection of bickering, mostly empty-headed “houseguests” drew 105,834 D-FW viewers in the 18-to-49 realm while AGT ran a distant second in the 7 p.m. hour with 54,521.

AGT edged BB in total viewers, though, by a score of 269,031 to 239,946. But networks of all sizes would much rather load up with 18-to-49-year-olds in pursuit of “premium” advertising rates. And close to half of BB’s viewership hit that sweet spot compared to barely 20 percent for AGT.

NBC’s 8 to 9 p.m. double-shot premiere of Marlon Wayans’ new sitcom, Marlon, won both half-hours in both audience measurements in competition among the Big Four broadcast networks. And despite falling substantially from AGT in total viewers, Marlon nearly equaled its lead-in’s 18-to-49-year-old numbers. The first half-hour of Marlon fared the best in total viewers with 174,506; both episodes performed equally among 18-to-49-year-olds with 51,314.

ABC’s three-hour CMA Festival lagged with 94,524 total viewers and just 22,450 in the 18-to-49 demographic. But this was still good enough to whip CBS’ two-hour episode of Salvation, which fell to 65,440 total viewers and a paltry 12,828 within the 18-to-49 motherlode.

Fox4’s 9 p.m. local newscast continued to hold up decently in the summertime heat, beating ABC, CBS and NBC in total viewers with 123,609 and tying NBC’s Law & Order: SVU with 18-to-49-year-olds (28,864 each).

In the cable universe, the rallying Texas Rangers’ pursuit of a post-season wild card spot continued to bolster the numbers for Fox Sports Southwest. The hometown nine’s win over the Detroit Tigers averaged a solid 167,235 total viewers and 35,278 in the 18-to-49 realm. The 8 to 10 p.m. portion of the game topped all prime-time programming in total viewers and also won the 9 p.m. hour among 18-to-49-year-olds.

Lastly, here are Wednesday’s local news derby results.

TEGNA8 had the most total viewers at 10 p.m., but NBC5 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 scored twin wins at 6 a.m. and the Peacock did likewise at 5 p.m. The 6 p.m. golds went to TEGNA8 in total viewers and NBC5 among 25-to-54-year-olds.

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