powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., Aug. 3-5) -- Big Brother still singing 18-to-49 high notes

@unclebarkycom on Twitter
Most younger viewers find CBS to be something of an archaeological dig. But more than enough of them still know when and where Big Brother is.

Sunday’s 7 p.m. hour again gave CBS what otherwise remains a rare win among advertiser-coveted 18-to-49-year-olds. BB pulled in 102,980 viewers in this key demographic, easily more than twice the number for the runner-up attraction, ABC’s competing Celebrity Family Feud (40,568).

CBS’ 60 Minutes drew the night’s biggest overall audience, with 213,663 compared to BB’s 185,175. But among 18-to-49ers, 60 Minutes had just 18,724 viewers. That’s less than one-fifth the audience for BB.

Friday’s prime-time pacesetter, NBC’s 9 p.m. edition of Dateline, had 85,465 total viewers and 18,724 within the 18-to-49-year-old realm.

Here are Friday’s local news derby results.

NBC5 swept the 10 p.m. competitions in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 logged two more wins at 6 a.m. while NBC5 ran the table at 6 p.m. The Peacock also drew the most total viewers at 5 p.m.; Fox4 and CBS11 shared the top spot among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net