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Local Nielsen ratings snapshot (Thurs., March 13) -- first wins for Kimmel over Fallon

@unclebarkycom on Twitter
Lady Gaga in a snow white coffee filter dress and matching top hat finally helped turn the trick for ABC’s Jimmy Kimmel Live!.

The late night talker’s fourth show from Austin beat NBC’s Tonight Show Thursday in the D-FW ratings for the first time since Jimmy Fallon took over for Jay Leno on Monday, Feb. 17th. CBS’ Late Show with David Letterman, featuring guest Bryan Cranston, scored a moral victory by placing second behind Kimmel in total D-FW viewers while continuing to run third with advertiser-prized 18-to-49-year-olds.

Perhaps not coincidentally, it also marked the second night of WFAA8 wising up and going directly to Kimmel from its 10 p.m. newscast rather than inviting viewer tune-out with a three-minute bloc of commercials between the two programs. NBC5 and CBS11 long have provided direct routes from their late night news to Fallon and Letterman. The disparities have been noted in previous unclebarky.com posts.

Here are Thursday’s late night scorecards:

Total Viewers
Kimmel -- 99,418
Letterman -- 92,317
Fallon -- 78,114

Kimmel -- 45,594
Fallon -- 35,824
Letterman -- 19,540

In Thursday’s prime-time Nielsens, CBS’ The Big Bang Theory as usual was the most-watched program in both total viewers (390,572) and 18-to-49-year-olds (162,835).

CBS’ The Millers then won from 7:30 to 8 p.m. in total viewers but was beaten by the second half of Fox’s newly dispatched Hell’s Kitchen in the 18-to-49 demographic.

Fox’s American Idol results edition, pushed back one hour to get out of the way of Big Bang, nonetheless took a kidney punch from CBS’ Two and a Half Men. It ran second to the CBS sitcom in total viewers before the second half of Idol moved into the top spot. Idol beat both CBS shows among 18-to-49-year-olds, but still ran second for its full hour behind ABC’s competing Grey’s Anatomy.

Fox4’s 9 p.m. local newscast then remained on a roll by winning its time slot in total viewers. The news also had significantly more total viewers than Idol, by a count of 276,951 to 241,444. And that’s a first.

Among 18-to-49-year-olds, Fox4 ran a close second to ABC’s 9 p.m. episode of Scandal.

Here are Thursday’s four-way local news derby results.

WFAA8 and CBS11 shared the 10 p.m. lead in total viewers while WFAA8 was alone on top among 25-to-54-year-olds (the main advertiser target audience for news programming).

Fox4 swept the 6 a.m. competitions and added 5 and 6 p.m. wins in the 25-to-54 demographic. NBC5 had the most total viewers at both 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net