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Local Nielsen ratings snapshot (Fri.-Sun., Dec. 4-6) -- more Giants-sized ratings for Cowboys

By ED BARK
Sunday's Cowboys' loss to the Giants nonetheless racked up another big gain for the D-FW station carrying it.

In this case, Fox4 was the beneficiary, with the game averaging 1,445,482 viewers while peaking at 1,587,994 between 5:45 and 6 p.m.

The overall audience inched past the 1,431,909 viewers who watched Dallas beat Oakland on CBS11's Thanksgiving Day telecast. This season's ratings champ, among 12 games, is still the first Cowboys-Giants game, which unveiled Jerry's Palace to the tune of 1,737,293 viewers for NBC's Sunday Night Football. Each of the Cowboys' dozen games to date has topped the one million viewer mark.

The Peacock's latest Sunday Night Football attraction -- Arizona's thumping of Minnesota -- averaged a nice-sized 481,827 viewers in dominating all competing prime-time programming. But Fox's preceding 7 p.m. BCS announcement show topped it with 549,690 viewers from 7 to 7:30 p.m.

Saturday's programming was dominated by Texas' last-second win over Nebraska on ABC. The Longhorns' 13-12 victory -- catapulting the team to a National Championship showdown with Alabama -- averaged 705,775 viewers. That's easily the biggest Saturday night audience of the fall TV season.

Friday's ratings marked a rare time slot win for NBC's The Jay Leno Show, which prevailed across the board at 9 p.m. in total viewers, 18-to-49-year-olds and 25-to-54-year-olds. In fact, it had the second biggest prime-time audience of the night (156,085 viewers), slightly behind only NBC's 7 p.m. Muppets holiday special (162,871 viewers).

NBC5's 10 p.m. newscast responded with a dominating win among 25-to-54-year-olds, the main advertiser target audience for news programming. The Peacock ran second in total viewers, though, behind WFAA8.

Fox4 and NBC5 tied for first at 6 a.m. in total viewers, with the Peacock nipping Fox4 in the 25-to-54 demographic.

Fox4 mostly controlled the early evening newscast competitions, running the table at 5 p.m. and also winning at 6 p.m. with 25-to-54-year-olds. WFAA8 had the other gold, a 6 p.m. victory in total viewers.